Agency

After a night of food and fun at Madame Tussauds House of Wax museum, AHAA conference attendees gathered back at the Crowne Plaza Times Square Ballroom to dispel the myth that Hispanic advertising is dead. Gustavo de Mello and Aldo Quevedo, conference co-chairs, opened the conference today with a recap of the highlights from yesterday’s amazing sessions.

Jackie Bird, AHAA chairwoman quickly took the stage to get the day underway with an incisive question and answer session with Joe Uva, CEO of Univision and Isaac Mizrahi, director multi-cultural marketing for Sprint.

In recognition of the creativity and vitality of the Hispanic advertising industry, V-me’s primetime original primetime program, Viva Voz, spoke with national advertisers, and industry leaders about the state of the industry and a review of some of the award winning advertisements from the Advertising Age Creative Awards. Shot on location at the Association of Hispanic Advertising Agencies conference in New York with host Juan Manuel Benitez, Viva Voz will air on Wednesday, November 7 at 10:00pm (ET).

More than 500 Latino marketing professionals turned out for the first day of AHAA’s 23rd Semi-Annual Conference for Creative and Account Planning in New York. Panelists and presenters captivated audiences with thought-provoking ideas to challenge traditional thinking and boldly defy misperceptions that Hispanic advertising is dead. Conference organizers moderated the skill-building workshops designed to inspire and stimulate creativity…and stir up a little controversy.

Terra has assigned all creative responsibilities for the US Hispanic market to Alma DDB. The agency has the huge responsibility to re-launch the portal’s US Hispanic communication.

QuePasa Corporation announced the appointment of a new executive team charged with improving the technology and growing the brand recognition of Quepasa.com Latino online communities.

In the just-released Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams, SNL Kagan projects that overall residential cable revenue will top $121 billion by 2017, a 77% increase from 2006 levels of $68.6 billion.

The awards aim to highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognized brands. The announcement comes as 400 delegates from national consumer organizations and governments, convene in Sydney to attend CI’s World Congress.

comScore, Inc. released findings from a major research study analyzing the role of online search in generating Web site traffic for a number of consumer packaged goods (“CPG”) categories, including baby care, personal care, home care, and packaged food.