The United States has been a nation of immigrants. Throughout the course of the nineteenth century, European immigration was widespread. With each new wave of migration, these groups brought new productive capacity and labor power that fueled the economic growth of the country. They also brought rich social traditions from their countries of origin, adding to the unique cultural mix in the United States.
Agency
Between here and there: How attached are Latino Immigrants to their native country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably.
Latino Health Paradox.
The Tomás Rivera Policy Institute (TRPI), based at the School of Policy, Planning, and Development at the University of Southern California, released a study, which revisits the Latino “health paradox.” The Latino “health paradox” refers to the widely- accepted belief that Latinos in the United States tend to be healthier than the average population despite their generally low socioeconomic status.
Marketers say Cross-Channel campaigns lift sales 11%.
Epsilon announced results from a recent executive survey in which nearly three-quarters of respondents reported practicing integrated, cross-channel marketing, and measuring a resulting average sales increase of 11% compared to non-integrated efforts. However, operational and data deficiencies remain serious challenges for these respondents, even as they strive to achieve–and measure–a broader array of campaign performance goals.
Orci accents Acento.
Roberto Orci has joined Acento as President, reporting to CEO Benito Martinez-Creel. Orci brings to Acento an outstanding reputation for building brands and getting results. Orci and Martinez-Creel will work closely together to revamp agency services, open new divisions, and propel the overall agency business.
San Diego Unido
Univision 17 & Univision Radio (La Nueva 106.5 / Recuerdo 102.9) has partnered with the San Diego / Imperial Counties American Red Cross, to assist the fundraising efforts aimed at helping those affected by the raging wildfires in San Diego.
HOLA Networks launches.
HOLA Networks announces the launch of the market’s first premium online display advertising network targeted solely to Hispanics living in the United States. Through a strategic alliance with 24/7 Real Media and the use of their Open AdStream platform, HOLA Networks will offer the U.S. Hispanic advertising market state-of-the-art optimization tools and segmentation capabilities.
Hoyt named President & COO of The Bravo Group.
Eddie Gonzalez, Chairman of the Bravo Group and Chairman of Y&R Latin America, announced that he is consolidating the five offices of the Bravo Group under the single leadership of Eric Hoyt, effective immediately. Hoyt is currently President of Y&R, Wunderman and Bravo Miami.
A Little Advice On Presenting and Selling.
Have you ever sat through a long-winded, totally irrelevant, and completely un-engaging, boring presentation? I have. More than once.
Gay & Lesbian opinions on print ads & commercials.
New American Dimensions, LLC and Asterix Group reveal what motivates purchasing decisions of gays and lesbians, providing mainstream marketing executives with a one-of-a-kind glimpse into the lives of this coveted niche market.
Renters 4X more likely to move than homeowners.
The U.S. Census Bureau has released a series of 34 tables on the 40 million Americans who moved between 2005 and 2006, including characteristics of movers by type of move.
Cinema Ads bring incremental Bucks.
On screen, in lobby and in restroom.
Cinema advertising is a fast-growing channel, according to a Cinema Advertising Council-sponsored study of its members conducted by Miller, Kaplan, Arase & Co.
Marketing y Medios … Adiós.
The Marketing y Medios insert will cease to publish as a separate insert in Adweek, BrandWeek and MediaWeek subscriptions, according to Sabrina Crow – Senior VP of Nielsen Business Media effective immediately.
