Is there a better pill?
After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online but rather who isn’t.
Agency
McKinsey Global Survey : How companies are marketing online.
A McKinsey global survey of marketers shows that companies are using digital tools—from Web sites to wikis—most extensively for customer service, least in pricing. Two-thirds are using digital tools for product development, almost as many as are advertising online.
Would you choose George Lopez or Marc Anthony & Gloria to sell products & services to Latinos?
Have you watched the PBS program “Brown is the New Green: George Lopez and the American Dream”?
Well you better. It is an open attack on what we do … Marketing to US Hispanics.
Selling TV to Teens.
A majority of teens learn about new television shows from TV ads and promos, according to an OTX-eCRUSH study.
Word of mouth, video sharing Web sites and blogs were far less influential, the study said.
Ethnic Consumers more receptive than Peers to Marketing – most believe messaging lacks relevancy.
According to Yankelovich’s 2007/2008 MONITOR Multicultural Marketing Study, African American and Hispanic customers are almost twice as likely to “enjoy looking at or listening” to advertising than their peers, but most find current messaging is not relevant.. The study shows that only 25% of African American. Hispanic and Non-Hispanic White consumers feel that today’s marketing is both personally and culturally relevant to their lives. To make brands more attractive to a multicultural audience, brand managers need to implement integrated marketing strategies which address life-stage and personal interests in addition to cultural values.
