Arbitron Inc. announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot successfully demonstrated that the Arbitron PPM system could be used to track the amount of time shoppers are exposed to Mall Radio Network content and commercials while visiting a mall.
Agency
Batanga assigns account to LatinWorks.
Just on the heels of getting $30 million in new financing, Florida based Batanga has assigned Hispanic AOR responsibilities to Austin-based LatinWorks for their internet property and college oriented platforms.
The internet music site held a rigorous agency search under the stewardship if Rick Marroquín – Chief Marketing Officer of Batanga.
Democrats call on Government to increase Minority Advertising contracts.
Leading Senate and House Democrats urged federal agencies to take an active role in increasing the amount of federal advertising contracts awarded to disadvantaged and minority-owned businesses. Their action comes in response to a report by the Government Accountability Office (GAO) to be released that found that federal agencies are falling short of the standards set by an executive order issued in 2000 calling on the government to “aggressively” reach out to minority and underserved firms.
FTC to host Town Hall to examine Privacy Issues & Online Behavioral Advertising.
The FTC will host a two-day Town Hall to bring together consumer advocates, industry representatives, technology experts, and academics to address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or “behavioral advertising.”
More than 300 Counties now ‘Majority-Minority’.
Nearly one in every 10 of the nation’s 3,141 counties has a population that is more than 50 percent minority. In 2006, eight counties that had not previously been majority-minority pushed the national total to 303, the U.S. Census Bureau reported.
Shift to Alternative Media strategies will drive U.S. Communications spending growth.
Total communications spending increased 6.8% to a record $885.2 billion in 2006 and expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006, exceeding GDP growth in both periods, according to the VSS Communications Industry Forecast 2007-2011 (VSS Forecast)
AT&T launches new marketing initiatives to ‘Mobilize’ Brand.
AT&T Inc. announced the launch of new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.
