Christopher Campos – Executive Vice President & Director of Client Services for GlobalHue’s Hispanic division, along with Ricardo Trejo – Executive Creative Director and Mark Gonzalez – Creative Director have stepped down for their post at the agency. Global Hue was coined ‘Little Bravo’, since many of the top management team and other once worked at The Bravo Group under Daisy Exposito, now CEO of New York based d’exposito & partners.
Agency
Nielsen telenovela debuts in Chicago.
The Nielsen Company launched their summer Hispanic consumer engagement initiative with the premiere of their “telenovela”, to demonstrating and informing consumers about the Nielsen Local People Meter technology at the Fiestas Puertorriquenas event in Humboldt Park, Illinois.
Sonic Drive-ins launch new Hispanic creative.
Lopez Negrete Communication has wrapped production for client SONIC’s new Hispanic campaign entitled “SONIC Zone.” The three :30 spots demonstrate how SONIC customers experience a truly customized, relaxing, private and personalized eating experience when compared to competing quick service restaurants.
Price and peers drive student purchase decisions.
Discretionary spending of college students in the United States is funded largely by today’s baby boomer parents. Today, nearly half of male (46.1%) and female (50.9%) college students fund personal expenses with parents or guardians fund. Only one in five students (18.7%) work full time to fund spending and about two fifths (39.4%) work part time.
Minorities are in Critical Need of Organ and Tissue Donors.
Nearly half million minorities in the United States are waiting on organ transplants and Eve J. Higginbotham, MD, Dean of Morehouse School of Medicine (MSM) in Atlanta is calling on minorities to become organ and tissue donors.
Luxury Consumers around The World are very similar.
Luxury consumers in the U.S. and much of Western Europe are remarkably similar in many ways, especially in the emphasis consumers place on experiences, rather than something that one has or owns, according to a report released by the Consumer Research Center of The Conference Board.
The Unrecognized & Rising Affluence of Latinos.
The Tomás Rivera Policy Institute (TRPI), based at the School of Policy, Planning, and Development at the University of Southern California, released its detailed findings and strategies compiled from a host of the nation’s top corporate, financial and Hispanic community-oriented companies and organizations in a new report sponsored by Merrill Lynch.
FTC: Credit-Based Insurance scores mean African Americans and Hispanics pay more for Auto Coverage.
A study released by the Federal Trade Commission confirms that African American and Hispanic drivers pay more for auto insurance because insurers use credit scores todetermine premiums. The use of credit scores in insurance has long been a controversial practice because of its discriminatory impact on low income and minority families.
Marketing and ROI.
Measurement is easier for direct marketers.
Direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.
