Look where the money is going.
“Talk of TV’s short-term demise is premature,” says Ben Macklin, eMarketer Senior Analyst and the author of the new report, US TV Trends: The Impact of DVRs, VOD and the Web. “Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade.”
This set of books collects the most ample and comprehensive bilingual information on all aspects of everyday living in the Puerto Rico society in a statistical comparison with each of the United States of America.
GobiernoUSA.gov, the official web portal for the U.S. government in Spanish, will collaborate with Spanish language newspaper publisher ImpreMedia to expand its distribution of official government information to the Hispanic community.
The Advertising Council announced the launch of a Spanish site area on AdCouncil.org that will help to expand the reach of its public service advertising campaigns to the Spanish-speaking community in the U.S.
Compass Bank announced the launch of its Build-to-Order free checking account, a new checking account that lets customers choose the banking features they want. This innovation marks the first time that a bank offers an extensive variety of products and services that customers can directly choose and change in real time.
State Water Heaters announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new Hispanic-themed print advertisements, Web enhancements, and a television sponsorship, all designed to raise State brand awareness among Hispanic communities.
Procter & Gamble (P&G) and its home care brands Tide, Febreze and Dawn announced today that they have teamed with Target to launch the “Touch of Scent on Every Room” campaign to help enhance the moods and the environment of Hispanic consumers with scent tips, based on the research results by taste and smell expert Dr. Alan Hirsch.
PlanetWoot announced its re-branding as an Integrated Cross-Cultural Marketing Communications Agency.
Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with online expertise. Sixty-one percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months, up one point from the 2006 forecast.
Synovate released data from its inaugural PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.
Covering 7.6 million affluent adults, top management and business decision makers in Argentina, Brazil and Mexico, Synovate PAX provides international marketers with important information about these high value audiences.
The Tomás Rivera Policy Institute (TRPI) announced the release of a new policy brief examining inter-ethnic tensions in South Los Angeles.
The National Hispanic Caucus of State Legislators (NHCSL) released its first Child Health Survey Report & Findings. The report presents the current attitudes and perspectives that Hispanic state legislators have on child health issues such as childhood obesity, nutrition education, physical activity, and they provide some of the solutions that are working in their state.
As disclosed recently in their acquisition of Univision Communications by a consortium lead by the Saban Capital Group, they intended to sell-off certain non-core assets to help pay-down the debt for the acquisition of the company.
