New vehicle registrations among ethnic groups increased by nearly 11 percent from 2003 to 2006, according to data released by R. L. Polk & Co. Hispanics, Asians and African Americans are represented in the category. Polk also reports non-ethnic new vehicle registrations are down seven percent for the same timeframe.
Agency
ING sponsors Jennifer & Marc tour.
Superstars Jennifer Lopez and Marc Anthony will co-headline their first tour together this fall. It a mega-wattage match-up of some of the most exciting music in the world, and Lopez’s first concert tour ever! The multi city tour of the US, Canada and Puerto Rico kicks off September 29 in Atlantic City.
Latina Agency Alliance formed.
A group of five Latina marketing agency principals from throughout the country today announced the formation of the Latina Agency Alliance (LAA), a coast-to-coast network of advertising, marketing and communications services targeting the Latino market.
Back-to-School spending this year to Top $18B.
Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation’s 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch, families with school-age children are expected to spend $563.49 on back-to-school merchandise, up 6.9 percent from last year’s $527.08 average. Total back-to-school spending this year is expected to reach $18.4 billion.
Consumer Electronic Industry Forecast.
Total factory-to-dealer sales of consumer electronics (CE) will surpass $160 billion in 2007 according to new forecasts released by the Consumer Electronics Association (CEA). The semi-annual U.S. Consumer Electronics Sales and Forecasts, the most comprehensive analysis of the CE marketplace, projects eight percent industry growth in 2007.
2007 Ad Age Hispanic Fact Pack.
The 2007 Advertising Age Hispanic Fact Pack is available for download.
Alaska boosts efforts to reach growing Hispanic Market.
When Alaska Airlines’ jets first landed in Mazatlán and Puerto Vallarta in 1988, part of the carrier’s rationale was to increase use of aircraft that weren’t needed during the winter in its namesake state.
Today, the airline serves 10 Mexico cities and generates significant profits. More than one-quarter of Alaska’s customers flying between Seattle/Portland and Los Angeles International Airport start or end their trip south of the border. From LAX, Alaska carries nearly half of all travelers flying to Los Cabos and 55 percent of those bound for Puerto Vallarta.
Most Americans are uncomfortable with Debt.
Mediamark Research Inc. (MRI) released a new consumer segmentation analysis that groups adults according to their level of comfort with personal debt. Interestingly, when consumers’ financial attitudes are cross-referenced with their financial behavior, it’s clear that the majority of people borrow money despite being uncomfortable doing so.
Women depend on the Internet.
Burst Media announced the results of an online survey of women 25 years and older. This survey interviewed 1,896 women over the age of 25 years and focused on women’s online behavior and how the Internet impacts their everyday lives.
Pasa La Belleza – an experiential & viral way for Latinas to Talk Beauty.
Offering Latinas a culturally relevant way to communicate with one another, Unilever’s Hispanic beauty platform, Pasa La Belleza, has a wide-range of activities, including an interactive Web site, organic product integration on TV, in-store beauty demonstrations, beauty parties in key local Hispanic markets, access to stylists’ beauty tips, product samples and a special sweepstakes where entrants could Win a Day of Beauty with their favorite celebrity stylists in their own home.
