Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation’s 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch, families with school-age children are expected to spend $563.49 on back-to-school merchandise, up 6.9 percent from last year’s $527.08 average. Total back-to-school spending this year is expected to reach $18.4 billion.
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Consumer Electronic Industry Forecast.
Total factory-to-dealer sales of consumer electronics (CE) will surpass $160 billion in 2007 according to new forecasts released by the Consumer Electronics Association (CEA). The semi-annual U.S. Consumer Electronics Sales and Forecasts, the most comprehensive analysis of the CE marketplace, projects eight percent industry growth in 2007.
2007 Ad Age Hispanic Fact Pack.
The 2007 Advertising Age Hispanic Fact Pack is available for download.
Alaska boosts efforts to reach growing Hispanic Market.
When Alaska Airlines’ jets first landed in Mazatlán and Puerto Vallarta in 1988, part of the carrier’s rationale was to increase use of aircraft that weren’t needed during the winter in its namesake state.
Today, the airline serves 10 Mexico cities and generates significant profits. More than one-quarter of Alaska’s customers flying between Seattle/Portland and Los Angeles International Airport start or end their trip south of the border. From LAX, Alaska carries nearly half of all travelers flying to Los Cabos and 55 percent of those bound for Puerto Vallarta.
Most Americans are uncomfortable with Debt.
Mediamark Research Inc. (MRI) released a new consumer segmentation analysis that groups adults according to their level of comfort with personal debt. Interestingly, when consumers’ financial attitudes are cross-referenced with their financial behavior, it’s clear that the majority of people borrow money despite being uncomfortable doing so.
Women depend on the Internet.
Burst Media announced the results of an online survey of women 25 years and older. This survey interviewed 1,896 women over the age of 25 years and focused on women’s online behavior and how the Internet impacts their everyday lives.
Pasa La Belleza – an experiential & viral way for Latinas to Talk Beauty.
Offering Latinas a culturally relevant way to communicate with one another, Unilever’s Hispanic beauty platform, Pasa La Belleza, has a wide-range of activities, including an interactive Web site, organic product integration on TV, in-store beauty demonstrations, beauty parties in key local Hispanic markets, access to stylists’ beauty tips, product samples and a special sweepstakes where entrants could Win a Day of Beauty with their favorite celebrity stylists in their own home.
Dallas/Ft. Worth Retailers benefit by surging Latino population growth.
The Dallas/Ft. Worth-Arlington Metropolitan Area is experiencing a substantial Latino population boom that is helping many area retailers remain profitable in a tough economy. According to the Census Bureau, the Dallas/Ft. Worth-Arlington Metropolitan Area was the second-fast growing metropolitan area in the United States, adding an estimated 601,242 residents since the year 2000. Hispanics comprised 60 percent of these new residents, whose estimated buying power of $20 billion has benefited the bottom-line for area retailers.
2/3 of US adults believe Mortgage Advertising & Marketing lacks credibility.
Given all the negativity surrounding the sub-prime mortgage marketplace, it is no surprise that consumers have questioned the credibility of the current marketing and advertising for mortgage products. Just one-third of US adults (34%) view the advertising and marketing of mortgage products as credible, with the majority (66%) viewing it as not credible. In fact, one in five adults (22%) report that they view the advertising and marketing of these products as ‘not at all credible.’
Coca Cola on Top of ‘Best Brands’ Harris Poll.
Coca Cola continues its rise as it moves into the top position of the annual Harris Poll of “best brands” for the first time and rises from No. 3 last year. Sony, which had been in the top position for seven straight years, drops one spot to No. 2, while Toyota, previously in the fourth position, moves up to No. 3. Dell, which had been in the second spot last year drops two spots to No. 4 this year.
Latinvox premiers new creative for New York International Latino Film Festival.
New York advertising agency Latinvox is set to launch the new creative campaign developed for the latest edition of the New York International Latino Film Festival, which opens on July 24th. The multi-platform campaign consists of television, print and out of home advertisements, as well a website.
