Miller Brewing Company announced that Houston-based Lopez Negrete won its Hispanic agency of record designation for the Miller Lite brand following a competitive pitch.
Agency
Kids and Teens influencing purchases.
Community events score with youth influencers.
A few years back, a market researcher wanted to form a focus group consisting of the most influential kids available. The researcher would ask children, “Who’s the coolest kid you know?” Kids who answered “me” were invited to be in the sample.
Internet growing channel for buying beauty products.
Sales over the Internet now make up four percent of all sales or about $1.7 billion in the more than $42 billion dollar beauty industry. Even though it’s only about four percent of sales- it’s one of the fastest growing channels for shopping, according to The NPD Group.
True One-To-One Marketing.
I’ve been LinkedIn-crazy lately. As a CEO of a busy start-up, with all the distracting little details that pull me this way and that, it is good to remind myself that the greatest asset I bring to my company is my personal network of contacts. Managing and maintaining my contacts and network, I find, is the single most important thing I can do with my time. And most of that networking is done through email: one-to-one email marketing at its (hopefully) best.
The Buzz about WOM.
There’s been a lot of talk about word-of-mouth online. I wrote an article a while ago and many people emailed me afterwards. It spawned quite a bit of conversations among colleagues, clients and friends. The overall feeling is that word of mouth online or offline is one of the most powerful vehicles out there. Do you agree?
Thought For Food.
The U.S. GOVERNMENT will spend more than $1 billion this year on nutrition education to promote fresh fruits and vegetables as an alternative to unhealthy foods for children to eat and snack on, but most of those promotional funds will be wasted, according to an analysis of 57 such programs conducted by the Associated Press. Could it be because the food marketing industry will spend more than ten times that amount promoting some less-than-healthy culinary choices? Well, we’re about to find out, as some of the nation’s biggest food marketers prepare to unveil a set of new public initiatives designed to fix that paradox and get some federal regulators and public advocacy groups off their backs.
Preparing for a New World of Marketing study.
Marketers may still be a little leery of using new-media and consumer-generated media (CGM) tactics in their plans. But, as revealed in the 2007 PRWeek/MS&L Marketing Management Survey, those companies that are excelling in this new marketing environment are discovering that taking the plunge is well worth the investment.
Two seconds are all an advertiser needs.
According to The Boston Globe , more than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey’s chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald’s.”
The Social Construction of the U.S. Hispanic Identity.
Why write an article on Hispanic identity, now? The answer to this question is not difficult: it has to do with demographics. And demographics are they key to economic and political power for any group.
There are obvious pragmatic reasons why companies in the United States have been investing in this segment at a record rate.
El Ojo 2007 abrió la Inscripción.
El Festival Internacional El Ojo de Iberoamérica abrió la inscripción para participar en los premios: El Ojo al Desempeño del Año, El Ojo Classic (Cine/TV, Gráfica, Radio y Vía Pública), El Ojo Interactivo, El Ojo Innovador, El Ojo Directo, El Ojo Promo, El Ojo Contenido, El Tercer Ojo y El Ojo Local (El Ojo al Desempeño del Año por País/Zona y Premio a las Mejores Piezas de Cine/TV, Gráfica y Radio a nivel local).
TV Violence: Senators Don’t Like It, But Don’t Have Many Solutions.
STOPPING VIOLENCE ON TV by governmental mandate?
That would be like trying to stop any widespread behavior, according to Sen. Frank Lautenberg (D-N.J.). “We tried it once,” he said. “It was called prohibition.”
Alcohol, like fictional violence, is tough to keep away from human beings. Regulating behavior never works, Lautenberg said, speaking at a Senate committee hearing on violence. But having parents monitor kids’ entertainment habits isn’t enough, many senators said. At the same time no one could come up with a reasonable way to curb or change the preponderance of violence in TV show — especially with freedom of speech concerns.
Strong Online Holiday buying season in ‘07.
This year’s study indicates that 2007 will be another strong season for online holiday shopping, with 84 percent of respondents planning to spend as much as or more online than they did during the 2006 season.
