In a recent survey conducted by Harris Interactive, bottled water was the Number One choice of consumers when asked to identify the bottled beverage they most associate with living a healthy lifestyle.
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Feliz Cuatro de Julio.
I’ve got a suggestion for what should be required reading for the politicians on Capitol Hill who pandered to the racist, anti-immigrant hysteria whipped up by Lou Dobbs, Pat Buchanan and the rest of their fear-mongering ilk. By: Jose Cancela
Hershey’s Kisses Chocolate Candy ranks No. 1 in Overall Brand Equity.
Harris Interactive released the 2007 results from EquiTrend, a renowned annual brand equity study that measures and compares over 1,000 brands across 39 categories.
Census: most populous cities.
Phoenix has become the nation’s fifth most populous city, according to U.S. Census Bureau population estimates. As of July 1, 2006, this desert metropolis had a population of 1.5 million.
New York continued to be the nation’s most populous city, with 8.2 million residents. This was more than twice the population of Los Angeles, which ranked second at 3.8 million.
MRI – Mediaday Study.
MediaDay details the daily media usage of American consumers—including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium.
Top-line results show that TV and radio are the most heavily used media on an average day; fewer consumers, however report they were “very focused” when using these media when compared with the number who said they were “very focused” when surfing the Internet or reading magazines or newspapers.
Top Retailers use Private Label offerings to attract shoppers.
The most successful retailers in the industry are constantly reinventing themselves to stay one step ahead of the competition, according to the STORES Top 100 Retailers ranking.
Farmers Insurance Group Hispanic campaign with Edward James Olmos goes national.
Farmers Insurance Group announced that actor and community activist, Edward James Olmos will be featured in two action-packed television commercials that will air nationally beginning this month through Accentmarketing.
Aflac @ Zubi Advertising.
Aflac announced that it is adding Momentum Worldwide and Zubi Advertising as the latest members of its marketing agency roster. The two agencies will add event activation and Hispanic consumer outreach capabilities to Aflac’s marketing strategy.
Implications of the XM-Sirius merger for the US Hispanic Market.
A number of groups including the National Association of Broadcasters (NAB) have opposed the merger outright.
Yet, Hispanic market interest groups including LULAC, Latino Coalition, New York Federation of Hispanic Chambers and the Hispanic Federation have responded very favorably and have sent letters in support to the FCC. By Julio Rumbaut / Rumbaut & Company.
Seattle-Area Hispanics Speak Spanish at Home more than English.
A new study confirms that 72 percent of Hispanics in the King, Snohomish and Pierce counties of Washington state speak Spanish at home more than English—far more than the nationwide figure of 34 percent. Hispanic Consumers in the Puget Sound Region, a collaboration between Conexión Marketing and Seattle University.
U.S. Ad Spending loses steam … shifts into Emerging & Unclassified Media.
U.S. AD spending is now projected to grow only 3.1% in 2007, according to revised estimates released Tuesday by industry forecaster Bob Coen. That’s a significant downward revision from the 4.8% the Universal McCann director of forecasting originally projected in December, and means the ad industry will once again fail to keep pace with overall U.S. economic growth. The downgrade is the latest in a series of downward revisions issued by other leading industry forecasters and suggests that some fundamental shifts are taking place in the industry’s economics, as advertisers continue to shift money out of traditional media and into new and emerging media platforms, especially online.
