Agency

As the Mexican and American economies have become tightly linked, will a U.S. economic slowdown foreshadow hard times for American retailers doing business south of the border?

Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.

Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.

Miller Lite launched its first ever Hispanic web site as part of its overall sponsorship of the 2007 CONCACAF Gold Cup tournament. MillerLiteLatino.com will be the brand’s online hub and will house all future Miller Lite Hispanic promotions, interactive content, product information and advertising.

Quality of life, close contact with our family, our job, and even our friends… All has a lot to do with the place we live. It’s true: our geography determines many of our choices. That’s why, the place our home is located is so important.

Casa y Hogar has researched which are the best cities for Latino families today, cities were you can find what matters; from a good job, to being close to your family and friends, without forgetting about our culture, and, why not? a pleasant weather.

“Father Knows Best” make way for the rest: America’s 89.6 million singles head over half of America’s households – 50.3%, according to the 2006 U.S. Census. Young in age and outlook, singles share a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle. Activities from shopping to blogging are influenced by singles’ parental status, age, and other factors, according to Singles in the U.S.: the New Nuclear Family, the most recent report from market research publisher Packaged Facts.

When it comes to safeguarding a family’s financial future, women have less life insurance coverage than men despite more awareness, according to a new survey by COUNTRY Insurance & Financial Services. The survey finds more women (76 percent) rate life insurance as very or somewhat important than men (69 percent), however only 14 percent report having coverage for three years of their current income.

According to Adweek, Sears/K-mart has shifted their estimated $740 million plus media buying responsibilities to MPG. Incumbent Mind Share and MEC Interaction defended the account. Carat and Horizon Media also pitched.