Agency

English180 selected ADN Communications as its Agency of Record.

The report — “Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age” — documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques — including cell phones, instant messaging, video games, user-generated video, and three-dimensional virtual worlds — to target children and adolescents, often under the radar of parents. The report also reveals a range of new digital strategies these marketers have devised for targeting multicultural youth, including African Americans and Hispanics.

Merck/Schering-Plough Pharmaceuticals announced the beginning of a new direct-to-consumer marketing campaign for VYTORIN. The campaign is designed to reach adult Hispanics, who among persons with high cholesterol, are 36 percent less likely than non-Hispanic whites to have properly controlled cholesterol, increasing their risk for heart disease.

Traditional theorists imagined America as a melting pot; a place where all cultures mixed and merged into one, homogenized society. But what these early theorists didn’t count on was that many people not only fight to keep aspects of their original culture, they also pass these aspects down from generation to generation and even across from culture to culture.

America is culturally complex and the way it changes is fluid and constant. Cultural barriers are breached as immigrants flow into the country. The resultant inter-mixing of customs and values transforms the landscape.

The Nielsen Company announced that it will launch a national Homescan Hispanic Consumer Panel, with a research sample of 11,000 households. Nielsen also said it will expand its existing Homescan Hispanic Panel in Los Angeles from 1,500 to 2,500 households to provide Fast-Moving Consumer Goods (FMCG) manufacturers and retailers with more detailed views of the needs, preferences and shopping habits of Hispanic consumers.

After a 3-market test in the Hispanic market in Q4 of 2006, Zubi Advertising has decided to part ways with Progressive Direct due to a repositioning of auto insurance company‚s brand strategy and focus for the Hispanic market.

Heineken USA announced that Grupo Gallegos has resigned the advertising assignment for the Tecate Brand, ending their two and a half year relationship. The Tecate Brand advertising assignment includes responsibilities for Tecate and the new Tecate Light.

The nation’s minority population reached 100.7 million, according to the national and state estimates by race, Hispanic origin, sex and age released today by the U.S. Census Bureau. A year ago, the minority population totaled 98.3 million.

Verizon announced a strategic initiative that creates a unique advertising team comprised of ten of the nation’s leading brand and advertising agencies.