McDonald’s introduced a new national advertising campaign featuring Ofelia Melendrez, Vice President of the Greater Southwest Region who began her McDonald’s career as an intern, which spotlights real life employees and celebrates career opportunities at McDonald’s.
Agency
Word of mouth is the #1 influence on business purchase decisions.
Word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group and sponsored by experiential marketing agency Jack Morton Worldwide.
Word of mouth-one person sharing marketing-relevant information with another person-is far more influential for business executives than other communication channels. Fifty percent of business executives report they are highly likely to buy a product or service based on word of mouth; 49% pass on what they’ve heard to others. Executives report that word of mouth has more than twice the influence of advertising, direct mail or press coverage on purchase decisions.
Teens & young adults spread the Word.
Want to promote something? Enlist a Millennial.
Call them Gen Y or Millennials or just “people ages 13-24.” Whatever the name, this group spreads the word quickly on things it likes and enjoys user-generated content, according to the “State of the Media Democracy” report commissioned by Deloitte & Touche and conducted by Harrison Group.
English180 selects ADN as Hispanic AOR.
English180 selected ADN Communications as its Agency of Record.
Use of Digital Marketing tactics by Food & Beverage Companies targeting children & teens.
The report — “Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age” — documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques — including cell phones, instant messaging, video games, user-generated video, and three-dimensional virtual worlds — to target children and adolescents, often under the radar of parents. The report also reveals a range of new digital strategies these marketers have devised for targeting multicultural youth, including African Americans and Hispanics.
Hispanic Direct-to-Consumer campaign for VYTORIN.
Merck/Schering-Plough Pharmaceuticals announced the beginning of a new direct-to-consumer marketing campaign for VYTORIN. The campaign is designed to reach adult Hispanics, who among persons with high cholesterol, are 36 percent less likely than non-Hispanic whites to have properly controlled cholesterol, increasing their risk for heart disease.
