According to Adweek, Sears/K-mart has shifted their estimated $740 million plus media buying responsibilities to MPG. Incumbent Mind Share and MEC Interaction defended the account. Carat and Horizon Media also pitched.
Agency
New McDonald’s marketing mampaign features Southwest Region VP Ofelia Melendrez.
McDonald’s introduced a new national advertising campaign featuring Ofelia Melendrez, Vice President of the Greater Southwest Region who began her McDonald’s career as an intern, which spotlights real life employees and celebrates career opportunities at McDonald’s.
Word of mouth is the #1 influence on business purchase decisions.
Word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group and sponsored by experiential marketing agency Jack Morton Worldwide.
Word of mouth-one person sharing marketing-relevant information with another person-is far more influential for business executives than other communication channels. Fifty percent of business executives report they are highly likely to buy a product or service based on word of mouth; 49% pass on what they’ve heard to others. Executives report that word of mouth has more than twice the influence of advertising, direct mail or press coverage on purchase decisions.
Teens & young adults spread the Word.
Want to promote something? Enlist a Millennial.
Call them Gen Y or Millennials or just “people ages 13-24.” Whatever the name, this group spreads the word quickly on things it likes and enjoys user-generated content, according to the “State of the Media Democracy” report commissioned by Deloitte & Touche and conducted by Harrison Group.
