Agency

Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.

Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).

Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.

Bromley Communications, the nation’s leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.

Mazda USA as selected New York based d exposito & partners as their Hispanic AOR. The Bravo Group previously handled the account.

On Tuesday May 1, 2007 ADnotas.com, the leading business only online advertising, marketing & sales news source in Puerto Rico, held the 2007 Puerto Rico C-Level conference. The event was attended by the top advertising, marketing and media professionals on the island at the Ritz Carlton Hotel in Isla Verde, PR.

At the event, Heidi Calero – CEO of H. Calero Consulting Group, Inc. presented the ‘Death of Distance’ construct, Michael Pranikoff of PRNewswire presented the Internet 2.0 & its influence on the business environment and Paco Priegues of MediaNet presented the finding of our study.

One of the most controversial and potentially confusing aspects of any marketing campaign is measuring the results, due in no small part to the proliferation of media and media outlets that have exponentially increased in the last 20 years.