Agency

On Tuesday May 1, 2007 ADnotas.com, the leading business only online advertising, marketing & sales news source in Puerto Rico, held the 2007 Puerto Rico C-Level conference. The event was attended by the top advertising, marketing and media professionals on the island at the Ritz Carlton Hotel in Isla Verde, PR.

At the event, Heidi Calero – CEO of H. Calero Consulting Group, Inc. presented the ‘Death of Distance’ construct, Michael Pranikoff of PRNewswire presented the Internet 2.0 & its influence on the business environment and Paco Priegues of MediaNet presented the finding of our study.

One of the most controversial and potentially confusing aspects of any marketing campaign is measuring the results, due in no small part to the proliferation of media and media outlets that have exponentially increased in the last 20 years.

Corona Extra’s new Spanish-language campaign will highlight the best of Mexico via television, radio and outdoor creative scheduled to debut this week.
The “Lo Mejor de Mexico Esta Aqui” (The Best of Mexico is Here) creative marks the first work for the brand produced by Casanova Pendrill, new Hispanic agency of record for Crown
Imports, Corona’s exclusive U.S. importer.

Bromley Communications, the nation’s leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.

After getting a taste of online advertising, many consumer packaged goods marketers seem to like it.

Food and beverage advertisers cut spending in nearly every major media last year – except the Internet.

This year, eMarketer estimates this category will spend $288 million advertising online, a 36.6% increase over 2006.

US Online Advertising Spending by Food and Beverage Companies, 2006-2011 (millions).

Why has Internet advertising become a meat-and-potatoes buy for food and drink marketers?

Mazda USA as selected New York based d exposito & partners as their Hispanic AOR. The Bravo Group previously handled the account.

At more than 2.2 million strong, registered nurses (RNs) represent the largest single occupation in the health care industry (BLS 2004). Their role is increasingly sophisticated, encompassing much more than direct patient care. They manage lower level staff and serve as patient advocates. With advancing health care technology and the increasing use of prescription drugs, nursing often requires significant technical expertise. As such, nurses are the lynchpin of the highly complex health care team that currently defines today’s health care delivery system.

Total advertising spending for Spanish-Language media reached $5.59 billion in 2006, increasing 14.4% over 2005, according to Nielsen Monitor-Plus, the global advertising information service of The Nielsen Company. Every medium reported increased growth with the greatest dollar increase seen from Network TV ($364 million). Spot Radio had the largest increase in terms of percent change (31%), followed by Cable Television rising 20% over the year before.

Hispanics are transforming the nation’s religious landscape, especially the Catholic Church, not only because of their growing numbers but also because they are practicing a distinctive form of Christianity.

Religious expressions associated with the pentecostal and charismatic movements are a key attribute of worship for Hispanics in all the major religious traditions — far more so than among non-Latinos. Moreover, the growth of the Hispanic population is leading to the emergence of Latino-oriented churches across the country.

If you want to understand what the future of marketing could look like and how to be successful at it, I have found the book for you. It is PryoMarketing by Greg Stielstra. I was fortunate to be speaking at the Mountain Travel Symposium last week — the end-of-year get-together for the ski and mountain travel industry — and got to hear him speak. It was the first time that I have heard someone truly make sense of what is behind social or word-of- mouth marketing, and present a very practical approach to making these techniques work in the field. It was refreshing to hear this.

CVS/Pharmacy has assigned Hispanic AOR responsibilities to Conill Advertising. The finalists were AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners.

Abece, which handled the account previously was not a finalists.