CVS/Pharmacy has assigned Hispanic AOR responsibilities to Conill Advertising. The finalists were AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners.
Abece, which handled the account previously was not a finalists.
Agency
Nielsen – Total Auto Ad spending.
Advertising spending for the Automotive Industry in 2006 declined 1% to $13.5 billion, with gains in seen in Spot TV (4%), Network TV (3%), and Spot Radio (8%), according to Nielsen Monitor-Plus, the global advertising information service of The Nielsen Company. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was placed on television and 11% ($1.45 billion) was spent in national magazines.
Budgets in Local Newspapers were cut 41% ($243 million); National Magazines lost 10% of automotive advertising, accounting for $165 million; and Cable TV advertising dropped 9% ($151.4 million). These declines contributed to an overall reduction in ad spending of $197 million.
MySpace launches Spanish language site for U.S. Hispanics.
MySpace, a lifestyle portal, announced the launch of a new Spanish-language version for U.S. based Hispanics. MySpace also revealed a new pan-regional site in Spanish for Latin American residents as well as further development plans for localized communities in Mexico and Brazil.
CVS/Pharmacy selection of Hispanic AOR pending.
Last week during the Association of Hispanic Advertising Agency conference in Chicago, the finalist of the CVS/Pharmacy contenders of the Hispanic AOR assignment presented their final programs to earn the assignment.
Contenders AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners await the decision.
Abece, which handled the account previously was not a finalists.
Mexicana launches new ad campaign.
Mexicana de Aviación, the first airline in Mexico, has more than 70 years of experience flying to the United States and has just announced its new advertising campaign in the US directed at the Hispanic market.
