Agency

Developments in digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them–or be left behind. The same goes for the agencies that advise them. But the consensus among a panel of experts appearing at OMMA Hollywood earlier this week is that they’re not ready, not by a long shot.

RCN Corporation announced that it appointed New York-based advertising agency OLE to create marketing programs in support of its industry-leading Hispanic offerings.

Casanova Pendrill launched a new Super Lotto Plus campaign for its client The California Lottery which encourages Hispanic consumers to “Live Their Dreams”. Casanova Pendrill, AOR for the California Lottery, has successfully evolved the dream concept over the last several years in response to changes in the marketplace, new insights into the consumer and enhanced brand attributes. Commercial viewing available.

Jackie Bird, President and CEO of Winglatino announced the opening of a new office in Miami and key leadership appointments.

The new Winglatino office, its third unit now in Miami, will provide channel planning and activation services for clients who seek expanded opportunities to connect with Latinos in the U.S. via culturally relevant, in-context marketing outreach. Key clients to be served include: Goya Foods, Time Warner Cable / Los Angeles and US Bank, among others.

With presenters and attendees coming from as far away as Connecticut, Miami, Dallas and Laredo, San Antonio’s Hispanic Marketing leaders recognized eight local Hispanic Advertising Agencies and enjoyed an unprecedented opportunity to view their outstanding work for national clients.

Pioneers in Hispanic advertising, marketing and broadcasting gathered to announce the formation of the AHAA Archive of Hispanic Marketing to preserve the industry’s past and provide a path to the future. The archive, sponsored by the Association of Hispanic Advertising Agencies (AHAA), will be housed at the Library of American Broadcasting on the University of Maryland campus in College Park.

The other evening I was eating dinner with my fiancé. It was Friday night, and we were enjoying our time together without cell phones ringing, without deadlines creeping toward us, without the thought of book reports soon due, homework, or any other of our daily distractions. We were just laughing and enjoying one another’s company.

African-American and Hispanic caregivers (1) of people with Alzheimer’s disease are significantly more likely than caregivers of other races to consider the disease a normal part of the aging process and dismiss its symptoms as part of getting older, according to the Alzheimer’s Foundation of America’s (AFA) second ICAN: Investigating Caregivers’ Attitudes and Needs survey. This gap in understanding sheds light on the reasons for delay in diagnosis and treatment, which is an unnecessary setback for caregivers and individuals with the disease alike.

The ANA Television Advertising Committee released a position paper supporting the industry’s growing movement towards television commercial ratings.

Today’s marketing executives are pressured to justify and evaluate their media investments in meaningful and precise ways and this development helps achieve that by providing marketers with a deeper understanding of program and commercial viewership.

Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.

Advertising spending increased in most reported media, led by Internet (35%), the top 100 Spot TV markets (9.1%), Spanish-Language TV (8.1%) and Outdoor (8.1%).