Agency

As many of you know, our friend and colleague, Pat Gutierrez, is recovering from a stroke. The family’s energy is focused on nursing Pat to a full recovery. We’re all looking for a way to reach out and help Pat and her family. Please join us for a night for Pat as we come together to join resources in support of Pat and her family.

Adults with advanced degrees earn four times more than those with less than a high school diploma, according to tabulations released today by the U.S. Census Bureau.

Yahoo! Telemundo has partnered with Simmons Research to gather research and insights on how U.S. Hispanics consume media. Conexión Cultural/Connected Culture.

New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has been adopted by Generation Y, poses particular challenges for business in general, and especially for media companies.

More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.

Total advertising expenditures in 2006 increased 4.1 percent to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005.

Raul Toraño and Richard Amundsen are working together in Miami-based Contacto Hispano, a marketing strategies firm to help advertisers target the US Hispanic Market.

HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) are proud to announce the call for entries for the HispanicAd.com 2006 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) 22nd Semi Annual Conference April 25-27, 2007 at the Drake Hotel – Chicago, IL.

The “dressing up” trend is seen as one of the factors fueling the growth in the U.S. fashion market, both footwear and apparel, according to The NPD Group, Inc.

The number of video game consoles in U.S. television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report released by Nielsen Wireless and Interactive Services, a service of The Nielsen Company.

DirecTV, Inc. has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service. In this position, the New York-based firm will handle all marketing communications functions.

The account was handled previously by The Vidal Partnership, who decided not to defend the account in the review due to strategic differences with DirecTV.

To frequent moviegoers (people who attended more than five movies in the past three months) commercials before movies are more acceptable than commercials on television. Over half (53 percent) of frequent moviegoers find advertising before the movie to be acceptable versus 46 percent who find television advertising to be acceptable.

After getting over the Calle Ocho festivities we have a post script, the CVS Pharmacy account has placed the Hispanic AOR responsibilities up for review. Incumbent Miami-based Abece is defending and other major Hispanic national agencies are furiously pitching the account.

The Western Union Company (NYSE: WU) has announced the promotion of Liz Alicea-Velez to the role of Executive Vice President of the newly formed Latin America/Mexico/Caribbean organization, as well as a member of the Executive Committee.