The Western Union Company (NYSE: WU) has announced the promotion of Liz Alicea-Velez to the role of Executive Vice President of the newly formed Latin America/Mexico/Caribbean organization, as well as a member of the Executive Committee.
Agency
ESPN Deportes ¡En Vivo! debuts @ Miami’s Calle Ocho Festival.
ESPN Deportes unveiled ESPN Deportes ¡En Vivo!— a interactive multimedia showcase contained within a 80’ X 70’ stadium-like experience debuted at Miami’s famed Calle Ocho Festival.
Construction jobs expand for Latinos despite slump in Housing Market.
The Pew Hispanic Center released a factsheet that examines recent trends in the employment of Latino workers in the U.S. labor market and focuses specifically on the construction industry.
Grupo de Ayuda Levantate Ya takes aim at breakfast.
Do you hit the snooze button on the alarm clock numerous times before getting up? Does oversleeping cause you to miss breakfast? If so, you may be Morning Impaired. With the help of Dallas-based iNSPIRE! and Moroch Partners, McDonald’s is encouraging everyone to take back breakfast.
IKEA premiers set designs @ Telemundo’s ‘Dame Chocolate’.
IKEA announced it has teamed up with Telemundo for the network’s highly anticipated novela, “Dame Chocolate.” IKEA has fashioned two bedroom sets that will be featured throughout the novela, designed to reflect the culturally distinct style of two of the Latina characters.
Batanga.com holds ‘OPEN RFP’ beginning Now …..
Batanga under the marketing leadership of Rick Marroquín – Chief Marketing Officer will have one of the first truly “OPEN” agency search processes in our industry without an agency review consultant. RFP is open to agencies that feel they deserve to pitch the account. CLICK on link for more information.
El Pollo Loco ‘Dark Side’.
El Pollo Loco, Inc. unveiled the first of four new Spanish language television commercials created by its Hispanic advertising agency-of-record, Los Angeles-based cruz/kravetz:IDEAS.
