The number of video game consoles in U.S. television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report released by Nielsen Wireless and Interactive Services, a service of The Nielsen Company.
Agency
DirecTV selects Euro RSCG Latino as Hispanic AOR.
DirecTV, Inc. has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service. In this position, the New York-based firm will handle all marketing communications functions.
The account was handled previously by The Vidal Partnership, who decided not to defend the account in the review due to strategic differences with DirecTV.
Frequent moviegoers find commercials before movies more acceptable than commercials on TV.
To frequent moviegoers (people who attended more than five movies in the past three months) commercials before movies are more acceptable than commercials on television. Over half (53 percent) of frequent moviegoers find advertising before the movie to be acceptable versus 46 percent who find television advertising to be acceptable.
Calle Ocho …. PS…. CVSPharmacy!
After getting over the Calle Ocho festivities we have a post script, the CVS Pharmacy account has placed the Hispanic AOR responsibilities up for review. Incumbent Miami-based Abece is defending and other major Hispanic national agencies are furiously pitching the account.
Alicea-Velez – Executive Vice President @ Western Union LatAM/Mexico/Caribbean.
The Western Union Company (NYSE: WU) has announced the promotion of Liz Alicea-Velez to the role of Executive Vice President of the newly formed Latin America/Mexico/Caribbean organization, as well as a member of the Executive Committee.
ESPN Deportes ¡En Vivo! debuts @ Miami’s Calle Ocho Festival.
ESPN Deportes unveiled ESPN Deportes ¡En Vivo!— a interactive multimedia showcase contained within a 80’ X 70’ stadium-like experience debuted at Miami’s famed Calle Ocho Festival.
