A new study from Kagan Research, Economics of Hispanic TV and Radio in the U.S., reports that the largest and fastest-growing minority market in the U.S. will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators.
Agency
Luis Miguel Messianu’s passion for advertising.
Luis Miguel Messianu, Chief Creative Officer at del Rivero Messianu DDB advertising continues his active involvement in the advertising industry.
Teens turn away from Street Drugs – move to Prescription Drugs.
Director of National Drug Control Policy John P. Walters released a new White House analysis that shows alarming trends in teen abuse of prescription drugs and cough and cold medicines to get high. The report shows that teens are turning away from street drugs, like marijuana and cocaine, and are now abusing prescription drugs to get high.
mun2 edgy ‘Check Your Balance’ network image campaign.
mun2 announced the launch of the highly-anticipated multiplatform “Check Your Balance” network image campaign. The campaign’s concept centers on mun2 as “The Daily Dose” for young Latinos in the U.S. to maintain their Latin identity while living in and assimilating to American culture and invites them to “Check Their Balance” as they move between the two worlds and cultures.
The Evolution of Hispanic Marketing – AHAA at 10.
We congratulate the Association of Hispanic Advertising Agencies (AHAA) for leading our Industry over the last 10 years and honoring our industry pioneers. The publication, a collaboration between AHAA, HispanicAd.com and Advertising Age, will be delivered inserted in the February 19, 2007 issue of Advertising Age and available digitally. Click on link to download digital version of publication.
The American Community Survey.
These three reports present a portrait of racial and ethnic population groups in the United States based on data from the 2004 American Community Survey. Each report provides information on a number of characteristics (e.g., education, household type, income, commuting, etc.).
Marking a Milestone in Hispanic Marketing.
The Association of Hispanic Advertising Agencies (AHAA) and Pioneers of Hispanic media and marketing in the United States will gather this Tuesday to reflect on more than 50 years of an industry-in-the-making and celebrate the future of what corporate marketing agencies view as a business imperative.
