Agency

In a cultural melting pot such as America, it is rare to find individuals who identify with one exclusive ethnic group. It is even more uncommon to come across a person who is influenced by one single source when making person decisions. Lelayni Velez and Jose Martinez are examples of consumers with multiple reference groups.

Halim Trujillo has been tapped to manage and create the New York based MindShare multicultural unit to work with current WPP Hispanic and mainstream agencies.

Cristina Vilella has been assigned the Director of Marketing responsibilities for U.S. Hispanic at McDonald’s. Ms. Vilella replaces Rick Marroquín.

A unique new research study that analyzes the portrayals, persuasion strategies, character roles, values portrayed, and execution of over 350 television ads designed for the US Hispanic market has been released by the Center for Hispanic Marketing Communication at Florida State University.

TiVo announced his year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

The U.S. Census Bureau has begun mailing informational booklets to all state, local and tribal governments asking for their assistance in providing updated addresses for their communities, part of an early, concerted effort to make the 2010 Census as accurate as possible.

By now, most of you probably know that most of Boston was locked down in traffic jams and mass transit delays because of a guerilla marketing campaign gone bad.

Amtrak has named Images USA , a multicultural marketing communications leader based in Atlanta, as the railroad’s multicultural advertising agency of record for both its nationwide long distance service and its premium Acela Express service between Boston and Washington, DC.