A unique new research study that analyzes the portrayals, persuasion strategies, character roles, values portrayed, and execution of over 350 television ads designed for the US Hispanic market has been released by the Center for Hispanic Marketing Communication at Florida State University.
Agency
LatinWorks helps Bud Light reclaim Super Bowl XLI throne.
TiVo announced his year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.
State, local and tribal governments benefit by early participation in the 2010 Census.
The U.S. Census Bureau has begun mailing informational booklets to all state, local and tribal governments asking for their assistance in providing updated addresses for their communities, part of an early, concerted effort to make the 2010 Census as accurate as possible.
Let’s stop being Dumb.
By now, most of you probably know that most of Boston was locked down in traffic jams and mass transit delays because of a guerilla marketing campaign gone bad.
Images USA selected as the railroad’s multicultural AOR.
Amtrak has named Images USA , a multicultural marketing communications leader based in Atlanta, as the railroad’s multicultural advertising agency of record for both its nationwide long distance service and its premium Acela Express service between Boston and Washington, DC.
Rafael Eli is looking for a kidney donor.
Dear Friends in the Hispanic Marketing Community:
HispanicAd.com has generously offered this opportunity for me to “crear conciencia”, to help to raise awareness regarding the urgent need for organ donation.
Thousands of our fellow Latinos are on long lists awaiting organ transplants. They are literally awaiting the gift of life.
Since many organ recipients know their donor, I wanted to put a personal “face” on the subject.
Marroquín to lead marketing efforts at Batanga.com.
In this newly created position, Rick Marroquín – chief marketing officer will oversee all marketing efforts for the company’s various media and entertainment ventures.
Arbitron & Nielsen ‘Project Apollo’ moves forward.
Arbitron Inc. and The Nielsen Company announced that they have signed an agreement that will govern completion of development and testing of the ‘Project Apollo’ marketing research service and the expansion of the pilot panel to a full national service if the test results meet expectations and generate marketplace support. The parties have formed a jointly-owned limited liability company to continue pursuit of the project.
