Lopez Negrete Communications has been chosen to steward strategic and creative direction for ConAgra Foods’ ACT II Popcorn. In addition, the agency will assist with strategy and creative support for other ConAgra Foods brands such as Reddi-wip, Egg Beaters and Healthy Choice.
Agency
iZubi launches.
Zubi Advertising announced the formation of iZubi – a dedicated integrated marketing team that will lead the agency towards more innovative and memorable campaigns for its clients that forge deeper brand relationships with the evolving Hispanic consumer base. iZubi signals a reconsideration of mass media solutions in an era where consumers are seeking alternative methods to interact with products and messages.
CBS Research: Digital Media consumption.
CBS Research revealed surprising new data showing that as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.
Nearly 60% recall ads viewed in Video Content.
There is a lot of good and a little bit of bad news for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.
Here comes the Mobile Society!
Social networking sites such as MySpace and Facebook, which have dramatically altered the online landscape, are having a growing impact on the mobile world, too.
TNS Media Intelligence forecasts 2.6% increase in U.S. Ad Spending for 2007.
Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to the full-year forecast released by TNS Media Intelligence. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.
Conill Advertising Age’s Multicultural Agency of the Year.
U.S. Hispanic shop Conill was named Advertising Age’s Multicultural Agency of the Year today. The Saatchi & Saatchi-owned agency, part of Publicis Groupe, was chosen for a combination of impressive 2006 growth, exceptional results for its clients like Toyota, T-Mobile and Procter & Gamble, and award-winning creative work.
12 Tips from 12 Years of Marketing the San Antonio Spurs.
According to Al Aguilar, chairman and CEO of San Antonio, Texas-based Creative Civilization, and the creator of the famous “Go Spurs Go” playoffs mantra, basketball and public relations have a lot in common. In accepting an invitation by the Public Relations Society of America, Laredo Chapter to present his experiences as the long time advertising agency for the San Antonio Spurs, Aguilar shared an advertising historical review and was inspired to draw on basketball analogies to illustrate his public relations insights in a simple and memorable way.
AHAA University to offer Creative Works in 2007.
Two Workshops that will change the way you think!
No matter how much the Hispanic advertising industry changes, there is one thing that will always stay the same: the best agencies are the ones with the best ideas. As a benefit to AHAA members, we invite you learn how improve and sell your ideas in two proven workshops conducted by Vivek Kutchinobla of Allsorts.
Women’s History Month: March 2007.
National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week during the second week of March. In 1987, Congress expanded the week to a month.
A Day In The Life.
THE U.S. Census Bureau has just released its new statistical abstract. I have just one question: Who the hell are these people? Nobody I know.
