Agency

The Center for Women’s Business Research announced its biennial update of state and metro area figures for women-owned businesses. Drawing on the most recently available U.S. Census data, the research projects the numbers to 2006 and provides the most comprehensive statistical snapshot of today’s 7.7 million majority women-owned firms (firms at least 51% owned by a woman or women), as well as businesses that are 50% or more women-owned. The data released by the Center looks at the impact of these firms in individual states, regions and metropolitan areas.

Grupo Gallegos, a Long Beach, California-based agency specializing in marketing communications for the U.S. Hispanic market, announced that it is partnering with Target to provide marketing and advertising support for the company?s Target.com initiatives. The scope of the work includes strategic planning, positioning, creative development, and implementation.

On Christmas Eve, many Hispanic network TV viewers will see the all-new Ford Edge vehicle for the first time in Zubi Advertising’s 30-second “Temptation” spot. The ad showcases Ford’s latest SUV in a bold way, and is part of an integrated marketing plan developed by Zubi that includes digital media components, a mobile ringtone sweepstakes with Beyoncé, In-Cinema ads, and the most Hispanic Network TV product integrations ever for a new vehicle launch.

Weeks after some of Madison Avenue’s leading forecasters released revised – generally moderate – outlooks for U.S. and worldwide ad spending for the year ahead, new research reveals that advertisers and agency media executives are generally upbeat on their spending plans for most of the major media over the next six months.

Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007.

A new analysis from the Kaiser Family Foundation finds that kids and teens are least likely to ‘multitask’ when they are watching TV or playing videogames. The activity that is most multitasked? E-mail.

Goldman Sachs Urban Investment Group (UIG) announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential acquisition opportunities in the Hispanic marketing services sector, targeting companies with revenue of $5 million and greater.

Pernod Ricard announced has selected Latinvox as its promotions agency for Stoli Vodka’s Hispanic promotional initiatives throughout the New York Metropolitan area.

Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to preliminary figures released by Nielsen Monitor-Plus.

Advertising spending increased in most reported media, led by the Internet (49.2%), Spanish Language-TV (16.6%) National Newspapers (8.4%) and Spot TV Top 100 Markets (7.4%). Growth in several media remained relatively flat or decreased year over year including smaller Spot TV markets, B 2 B magazines, Local Newspapers, and Spot and Network Radio.

Jackie Bird, President and CEO of Winglatino, announced the agency has hired Gustavo Asman as new Chief Creative Officer.

This report focuses on the characteristics and participation of people who received benefits from any of the following means-tested assistance programs: Temporary Assistance for Needy Families (TANF), General Assistance (GA), food stamps, Supplemental Security Income, Medicaid and housing assistance.