Nielsen Media Research named Anita Santiago Advertising as its Spanish language agency of record. Anita Santiago Advertising will execute a comprehensive integrated marketing campaign for Nielsen Media Research reaching out to the United States Latino market to increase awareness of Nielsen among this consumer segment.
Agency
Hasta pronto … a mi amigo Alex Pallete.
Over the last year as many of you know, we at HispanicAd.com and me personally, were fortunate to become acquainted with the fine art of ‘Account Planning’ in the US Hispanic Market through our efforts to award the ‘Best of the Best in Account Planning’ for the Association of Hispanic Advertising Agencies.
During this time, I befriended a very interesting individual who happens to be a Spaniard by name of Alex Pallete.
Alex Pallete is a Managing Partner and Director of Account Planning of New York-based The Vidal Partnership.
Grupo Gallegos has withdrawn from the Hispanic Wal-Mart review.
A sudden, but calculated decision on the part of John Gallegos and his team.
That leaves incumbent Houston based Lopez Negrete Communications, Austin based LatinWorks and Miami based Accentmarketing again in ‘Hot Pursuit’ of the Hispanic AOR responsibilities.
Novartis Pharmaceuticals selects Lopez Negrete Communications.
Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation’s Hispanic initiatives in the United States.
Biggest E-Retail Day in History.
According to comScore Networks, Cyber Monday, November 27, more than lived up to expectations. Online sales totaled $608 million, up 26% compared to last year’s Cyber Monday.
Internet Advertising will weather a Sluggish Economy.
The latest eMarketer estimates put total US Internet ad spending at $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion. The prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion (after subtracting traffic acquisition costs paid to network partners).
Happy Holidays are here again.
GfK Roper Consulting announced results from its annual GfK Roper Reports Holiday Shopping Outlook that finds consumer confidence and holiday spending plans are on the rise. The report indicates not robust shopping, but a solid season, with 15% of Americans expecting to shell out more money and half of consumers saying they will spend at least the same amount this holiday period compared to last year.
Online Ad Spending to Outpace overall Ad Market Growth.
ZenithOptimedia forecasts that global Internet advertising spending will grow by 28.2% in 2007, at the same time ad spending in other media will grow by only 3.9% — in other words, online ad spending will grow seven times faster.
Feliz Navidad is here to stay.
The day after Christmas is special this year. While others are throwing out empty gift boxes, shredded packing and ripped up wrapping, Univision will mark a significant anniversary. On Dec. 26, the Spanish-language network celebrates a full year of having its ratings ranked side-by-side with ABC, NBC, CBS and FOX. By Jose Cancela is Principal of Hispanic USA Inc.
Better bribes to influence Marketing & Media decisions?
If all Wal-mart’s departing marketing executive Julie Roehm got was some bribes, she needs to do some better shopping. That stuff was marked down.
The dramatic ouster of Roehm this week after a short stint as the senior vice president of marketing communications at Wal-Mart has left virtually everyone in the ad community shaking their heads. All this happened just weeks after Wal-Mart shifted agencies, giving its creative business to the newly formed Interpublic Group of Cos.’ Draft FCB, and the media buying and planning business to Carat USA.
