Agency

Goldman Sachs Urban Investment Group (UIG) announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential acquisition opportunities in the Hispanic marketing services sector, targeting companies with revenue of $5 million and greater.

Pernod Ricard announced has selected Latinvox as its promotions agency for Stoli Vodka’s Hispanic promotional initiatives throughout the New York Metropolitan area.

Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to preliminary figures released by Nielsen Monitor-Plus.

Advertising spending increased in most reported media, led by the Internet (49.2%), Spanish Language-TV (16.6%) National Newspapers (8.4%) and Spot TV Top 100 Markets (7.4%). Growth in several media remained relatively flat or decreased year over year including smaller Spot TV markets, B 2 B magazines, Local Newspapers, and Spot and Network Radio.

Jackie Bird, President and CEO of Winglatino, announced the agency has hired Gustavo Asman as new Chief Creative Officer.

This report focuses on the characteristics and participation of people who received benefits from any of the following means-tested assistance programs: Temporary Assistance for Needy Families (TANF), General Assistance (GA), food stamps, Supplemental Security Income, Medicaid and housing assistance.

Nielsen Media Research named Anita Santiago Advertising as its Spanish language agency of record. Anita Santiago Advertising will execute a comprehensive integrated marketing campaign for Nielsen Media Research reaching out to the United States Latino market to increase awareness of Nielsen among this consumer segment.

Over the last year as many of you know, we at HispanicAd.com and me personally, were fortunate to become acquainted with the fine art of ‘Account Planning’ in the US Hispanic Market through our efforts to award the ‘Best of the Best in Account Planning’ for the Association of Hispanic Advertising Agencies.

During this time, I befriended a very interesting individual who happens to be a Spaniard by name of Alex Pallete.

Alex Pallete is a Managing Partner and Director of Account Planning of New York-based The Vidal Partnership.

A sudden, but calculated decision on the part of John Gallegos and his team.

That leaves incumbent Houston based Lopez Negrete Communications, Austin based LatinWorks and Miami based Accentmarketing again in ‘Hot Pursuit’ of the Hispanic AOR responsibilities.

Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation’s Hispanic initiatives in the United States.

According to comScore Networks, Cyber Monday, November 27, more than lived up to expectations. Online sales totaled $608 million, up 26% compared to last year’s Cyber Monday.

The latest eMarketer estimates put total US Internet ad spending at $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion. The prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion (after subtracting traffic acquisition costs paid to network partners).

GfK Roper Consulting announced results from its annual GfK Roper Reports Holiday Shopping Outlook that finds consumer confidence and holiday spending plans are on the rise. The report indicates not robust shopping, but a solid season, with 15% of Americans expecting to shell out more money and half of consumers saying they will spend at least the same amount this holiday period compared to last year.

ZenithOptimedia forecasts that global Internet advertising spending will grow by 28.2% in 2007, at the same time ad spending in other media will grow by only 3.9% — in other words, online ad spending will grow seven times faster.