Agency

U.S. Hispanic agency Bromley Communications has been caught up in the legal infighting between Spanish-language media giant Univision Communications and Mexico’s Grupo Televisa. In a subpoena received this week, the Publicis Groupe agency is asked to disclose information about media bought for its clients on Univision’s TV networks for the last 10 years. By Laurel Wentz / Advertising Age.

HispanicAd.com is honored to be able to highlight the thoughts and thinking of some of the leaders in multinational US Hispanic ad agency Industry.

Using the same questions posed to key independent US Hispanic Agency heads, we get a chance to compare their thinking.

Are their similarities or differences in their thinking?

Televisa has issued a subpoena to Bromley Communications requesting all purchase records for all clients for orders placed on all Univision Communications media properties for the last ten (10) years. Calls to the agency were not returned.

Televisa has openly stated their discontent with their relationship with Univision Communications and this is just another chapter in their relationship that might have an effect on the sale and our Industry as a whole.

Industry insiders speculate that Televise is concerned that they were not compensated appropriately for the programming services offered to Univision.

Could other agencies be subpoenaed?

Creative Civilization has expanded, according to agency President Gisela Girard, with new staff additions in the public relations, media and production departments.

Small tweaks can make a big difference.

Competition for space in your inbox is fierce, but a new study from Silverpop, an e-mail marketing service company, may provide some helpful tips for increasing your click-through rates.

Hispanic radio is a market within a market. Radio will see Hispanic formats for all demographics in most markets, as it offers radio’s biggest growth potential. It is being implemented or considered by all radio broadcasters, not just those already in the format.

As an industry within an industry, Hispanic radio broadcasters have an opportunity to shape the future for both. To avoid competitive fighting, Radio Ink is calling for unity among Hispanic radio broadcasters to seek ways to build this industry together and grow radio’s overall share of revenue. The two-day event will be held May 22-23, 2007, in San Antonio, Texas, at the Sheraton Gunther Hotel.

The Wm. Wrigley Jr. Company announced the election of William D. Perez as President, Chief Executive Officer and a member of the Company’s Board of Directors.

The Association of National Advertisers today announced the finalists for the 2006 Multicultural Excellence Awards. Now in its sixth year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2005 and May 2006.