Agency

Hispanic radio is a market within a market. Radio will see Hispanic formats for all demographics in most markets, as it offers radio’s biggest growth potential. It is being implemented or considered by all radio broadcasters, not just those already in the format.

As an industry within an industry, Hispanic radio broadcasters have an opportunity to shape the future for both. To avoid competitive fighting, Radio Ink is calling for unity among Hispanic radio broadcasters to seek ways to build this industry together and grow radio’s overall share of revenue. The two-day event will be held May 22-23, 2007, in San Antonio, Texas, at the Sheraton Gunther Hotel.

The Wm. Wrigley Jr. Company announced the election of William D. Perez as President, Chief Executive Officer and a member of the Company’s Board of Directors.

The Association of National Advertisers today announced the finalists for the 2006 Multicultural Excellence Awards. Now in its sixth year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2005 and May 2006.

2006 State and Metropolitan Area Data Book features more than 1,500 data items for the United States and individual states, counties and metropolitan areas from a variety of sources. Topics include age, agriculture, births, business establishments, communications, construction, cost of living, crime, deaths, education, elections, employment, energy, finance, government, health and households.

The Latin GRAMMY Awards show’s history-making debut in New York City is quickly approaching and the McDonald’s Restaurants of the New York Tri-State area have launched the New Snack Wrap campaign to leverage this event The multimedia effort consists of one :30 celebratory spot, two :15 promotional spots, print, radio and on-line sweepstakes The Latin GRAMMY Awards will take place on Nov. 2 at Madison Square Garden for the first time in its history and will be aired on the Univision Network at 8pm – 11pm (ET/PT).

Marketers need insights into consumer thinking and behaviors. They embrace research methodologies that promise better insights, delivered faster, at lower cost. Online research is the latest methodology being applied to the never-ending quest for more, better and cheaper insight. But as the industry embraces online research as the answer to many a marketer’s prayers, it’s important to understand a few key facts critical to making the right research decision.

Nielsen//NetRatings announced that over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.