PROMÉRICA Bank recently announced that it has surpassed its initial funding goal of $20 – 25 million and is now ready to move forward and open its doors as the first majority Latino-owned commercial bank to form in Los Angeles in 30 years.
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Happy 300 Millionth, USA.
On Tuesday Oct. 17, the US reached a milestone: Its population grew to 300 million.
Today, the US population has a median age of 36.2 and a life expectancy of 77.8, according to the US Census Bureau. Well over half (59%) of women are in the workforce and 85.2% of people ages 25 and older have at least a high school diploma.
To commemorate this milestone, eMarketer reviews its estimates of the current demographic makeup of the US Internet population.
Migrant remittances from the US to Latin America to reach $45B.
New study estimates 12.6 million immigrants are sending home more money more frequently
Latin American migrants working in the United States will send around $45 billion to their homelands this year, up from some $30 billion in 2004, according to a report released today by the Inter-American Development Bank.
Ronald Gordon elected President of Independent Spanish Broadcasters Association.
Ronald J. Gordon was elected as the new President of the Independent Spanish Broadcasters Association (ISBA). Mr. Gordon is the founder and majority shareholder of ZGS Communications, Inc., a Hispanic-owned Spanish-language communications company with interest in television and radio stations, including the largest independent group of television stations affiliated with the Telemundo network.
GlobalHue New York staff expansion.
Christopher Campos, General Manager and Executive Vice President of GlobalHue New York announced the recent addition of senior account management and creative staff to the growing New York staff.
HIV/AIDS in Latino Community reaches crisis proportions.
A new white paper by the National Council of La Raza-California State University Long Beach Center for Latino Community Health, Evaluation, and Leadership Training (NCLR-CSULB Center for Latino Health), Redefining HIV/AIDS for Latinos: A Promising New Paradigm for Addressing HIV/AIDS in the Hispanic Community, notes that HIV/AIDS is a health issue affecting virtually every segment of the Latino population and calls for a “new paradigm” to address the issue.
San Jose Network expands into Atlanta.
The San Jose Network (SJN) adds Atlanta’s only full-service Hispanic agency, PM Publicidad, as a new affiliate. This marks the latest addition to the network, which already consists of 24 agencies in 25 countries.
PMG launches two new divisions.
PMG, Inc. announced the launch of two new divisions — dinámica Hispanic Market Consultants and PMG Retail & Entertainment.
The Role of Language in Hispanic Marketing.
English, Spanish, or both? It depends. Hispanic consumers come in different colors, shapes, and sizes. They also come with varying levels of language. Some speak only Spanish, some speak only English, and yet some eat and breathe ‘Spanglish.’ When marketing to Hispanic consumers, it is extremely important for marketers to understand where they stand on the language spectrum, as well as how they would like to be marketed to.
Arbitron Inc. & Scarborough Research unveil mall shopper audience measurement.
Scarborough Research and Arbitron have announced a new audience metric that provides more precise measurements of the American mall shopper.
