Agency

PMG, Inc. announced the launch of two new divisions — dinámica Hispanic Market Consultants and PMG Retail & Entertainment.

English, Spanish, or both? It depends. Hispanic consumers come in different colors, shapes, and sizes. They also come with varying levels of language. Some speak only Spanish, some speak only English, and yet some eat and breathe ‘Spanglish.’ When marketing to Hispanic consumers, it is extremely important for marketers to understand where they stand on the language spectrum, as well as how they would like to be marketed to.

Scarborough Research and Arbitron have announced a new audience metric that provides more precise measurements of the American mall shopper.

del Rivero Messianu DDB, was chosen to build the brand image for Movietraxx, a new Latin American cable channel, that focuses on what is behind movie making through behind the scenes interviews and making of’s.

In almost any division, department, or office, there’s a weak link — someone whom everyone has to work around, someone who makes everyone’s life a little more difficult, someone who holds back the rest of the group. It’s a simple fact: Not everyone can do the job. It’s been thirty-six years since Laurence J. Peter introduced the Peter Principle: “In a hierarchy every employee tends to rise to his level of incompetence.” That is, workers keep getting promoted until their new job demands more than they can give, and then they stay in that job pretty much forever.

Heidrick & Struggles International, Inc. announced the formation of its Hispanic Marketing Practice. The newly-formalized Practice specializes in helping U.S. companies capture share of the U.S. Hispanic market, whose purchasing power is expected to reach more than $1 trillion by 2010.