Eddie Gonzalez, Chairman and CEO of The Bravo Group announced organizational enhancements and expanded capabilities for Bravo’s operations in Miami. Specifically, Bravo Miami becomes an integral part of the existing Young & Rubicam and Wunderman operations in Miami.
Agency
The U.S. Economy will grow slowly and not sink into a Recession.
Varied economic indicators produced by The Conference Board are now pointing to slow growth ahead in the U.S., but not a recession, according to an analysis released by The Conference Board.
Nation’s Population to Reach 300 Million on Oct. 17, 2006.
The U.S. Census Bureau today reported that the nation’s population will reach the historic milestone of 300 million on Oct. 17 at about 7:46 a.m. (EDT). This comes almost 39 years after the 200 million mark was reached on Nov. 20, 1967.
Wells Fargo selects Acento Advertising as Hispanic AOR.
Wells Fargo has named Acento Advertising, Inc. as its agency of record for Hispanic creative and promotional marketing in the United States. Acento Advertising was selected after a several month search involving 17 agencies specializing in Hispanic marketing and advertising.
The Luxury Institute forecasts 2007 Luxury Marketing Trends.
Innovative luxury goods and services firms are finally beginning to realize that African-Americans, Hispanic-Americans, and Asian-Americans are emerging in large numbers to form potent and profitable demographic segments of the wealthy consumer population.
ADnotas.com and Caribbean Business launch strategic alliance in Puerto Rico.
Adnotas.com in Puerto Rico, a sister publication to HispanicAd.com, announced that it has inked an agreement with San Juan-based Casiano Communications (CCI) whereby it will include a weekly article from the Advertising/Marketing Section of Caribbean Business newsweekly on ADnotas.com, and together offer a unique combined advertising package targeted at top marketing executives in Puerto Rico.
The many sources of Stress and the Hassles of Daily Life.
Older people experience much less stress than any other demographic group
We live in a world with many sources of stress, with many things to do and to worry about. These include the pressures of life at work and at home, problems with money, health, loneliness, children and privacy.
Latino Family Planning practices reveal need for better communication.
Did you know that 54 percent, or about one in two, Latino pregnancies is unplanned?
This rate is higher than for white/non-Hispanic pregnancies. The difference can be attributed to social, cultural and economic factors affecting the family-planning decisions and reproductive health of Latino couples. New research conducted by the National Council of La Raza, with support from Berlex, Inc., sheds light on the sexual and reproductive health among Latino couples in the United States, including a lack of knowledge about contraceptive options.
Hispanics engage in healthy behaviors to manage stress.
A national survey released reveals that Hispanics engage in healthy behaviors to manage stress, such as exercising and seeking support from family and friends, more than the general U.S. population, but that stress is still a major health concern for this group. While Hispanics cite many sources of stress in their lives, the leading source of stress — particularly for Hispanic women — is concern for the health of family members. Similar to others in the United States, money and work are also significant sources of stress for Hispanics.
Hispanics know little about mental illnesses.
A recent survey by the American Psychiatric Association (APA) found a significant lack of knowledge and understanding among Hispanics about the warning signs, causes, and effective treatments for mental illnesses, such as depression. Two in five Hispanics—42 percent—report knowing only a little or almost nothing at all about mental illnesses. But asked whether they would benefit from knowing more about the warning signs of mental illnesses, 84 percent said yes.
A return to minority tax certificates?
According to Inside radio, plenty of speakers at a field hearing on ownership rules decried the lack of minority ownership – and the presumed shutting-out of some important points of view. Veteran producer and Maya Cinemas CEO Moctesuma Esparza made an eloquent plea for the return of tax certificates to encourage sellers to deal with minorities. He says assimilated U.S. Hispanics like himself “are invisible on television” and a change in ownership might help that. Congress killed off a previous minority tax certificate program in the mid-1990s.



























