The Cisneros Group of Companies announced that Movida is sponsoring the FitzBradshaw NASCAR team. Racing NASCAR Busch Series team, Fitz Contreras Racing NASCAR Busch East Series team, and FitzContreras Racing NASCAR Mexico Team.
Agency
Willy Chirino spokesperson for Humana.
Michelsen Advertising, Inc. and Eventus joined forces to launch GRAMMY Award winner Willy Chirino as the new spokesperson for Humana’s Florida Hispanic market. Chirino will appear in a series of print, radio and television and outdoor ads promoting Humana’s Medicare Advantage plans beginning in late October.
Alex López Negrete honored by Latin Business Magazine.
Latin Business magazine, a bimonthly publication serving the nation’s Latino business community, has announced Alex López Negrete, Chief Executive Officer and President of Lopez Negrete Communications in Houston, will receive the “Latin Business Marketing Spirit Award” at this year’s annual gala on October 12 in the Gold Room of the historic Millennium Biltmore Hotel in Los Angeles.
Tweens and Teens: do you know the Difference?
They may be small in stature, but they have a huge influence.
No marketer should make the mistake of thinking that there is no difference between tweens and teens. The transition from childhood to adolescence is a big turning point — socially, mentally, physically and emotionally. Just ask any parent with children between the ages of 8 and 14.
Wells Fargo ready to select Hispanic AOR.
Wells Fargo has selected four finalist in their Hispanic agency search.Incumbent Anita Santiago, Acento, Cultura and Bromley Communications have moved to the final round of the review.
Walt Disney Co. @ Bromley Communications.
Walt Disney Co. has selected the Miami office of Bromley Communications to handle Florida and California oriented advertising for their theme parks.
Hispanics and the 2006 Election Fact Sheet.
This fact sheet presents estimates for the number of Hispanics who will be U.S. citizens and at least 18 years old and thus eligible to vote as of November 2006. Estimates are computed for the nation, by state and by congressional district. Also included are estimates of the number of eligible voters based on three scenarios that weigh changes in the population and potential levels of political participation.
2006 National Latino Survey.
The Latino Coalition released the results of the 2006 National Latino Survey during the 2006 Small Business Economic Summit in Washington, D.C.
Chase Card Services launches Hispanic ad campaign.
Confia en Ti. Confia en Chase.” “Have Confidence/Believe in yourself, Have Confidence/Believe in Chase” is the tagline for a multimillion-dollar Hispanic advertising campaign recently launched by Chase Card Services. Creating greater Chase brand awareness and loyalty within the Hispanic market by delivering credit card product advertising in Spanish is the goal of the national campaign.
REVOLUCIÓN to help deliver ‘Heaven in a Bottle’.
With a mission to bring saints and sinners together—one bottle at a time—REVOLUCIÓN announces the consumer advertising launch for Santa Rita Wines in 10 U.S. markets.
Caress re-launches ‘Juega con tu Belleza Caress’ for the Latina Woman.
Six lucky Latinas will experience the ultimate star treatment and beauty indulgences with Caress as the brand launches the new collection of body washes. The winners of the Juega con tu Belleza Caress contest will have the chance to rediscover their playful side, be featured in a photo shoot and walk the red carpet at the exclusive “Estrella del Año” Event with actress Ana de la Reguera.
del Rivero Messianu DDB to play-up GolTV.
del Rivero Messianu DDB, was chosen as GolTV’s agency of record after working on a project by project basis with the Network since early April of 2006.
