del Rivero Messianu DDB, was chosen to build the brand image for Movietraxx, a new Latin American cable channel, that focuses on what is behind movie making through behind the scenes interviews and making of’s.
Agency
Can we turn back the Rising Tide of Incompetence?
In almost any division, department, or office, there’s a weak link — someone whom everyone has to work around, someone who makes everyone’s life a little more difficult, someone who holds back the rest of the group. It’s a simple fact: Not everyone can do the job. It’s been thirty-six years since Laurence J. Peter introduced the Peter Principle: “In a hierarchy every employee tends to rise to his level of incompetence.” That is, workers keep getting promoted until their new job demands more than they can give, and then they stay in that job pretty much forever.
Heidrick & Struggles launches Hispanic Marketing Practice.
Heidrick & Struggles International, Inc. announced the formation of its Hispanic Marketing Practice. The newly-formalized Practice specializes in helping U.S. companies capture share of the U.S. Hispanic market, whose purchasing power is expected to reach more than $1 trillion by 2010.
Bravo Miami joins Y&R and Wunderman operation.
Eddie Gonzalez, Chairman and CEO of The Bravo Group announced organizational enhancements and expanded capabilities for Bravo’s operations in Miami. Specifically, Bravo Miami becomes an integral part of the existing Young & Rubicam and Wunderman operations in Miami.
