Innovative luxury goods and services firms are finally beginning to realize that African-Americans, Hispanic-Americans, and Asian-Americans are emerging in large numbers to form potent and profitable demographic segments of the wealthy consumer population.
Agency
ADnotas.com and Caribbean Business launch strategic alliance in Puerto Rico.
Adnotas.com in Puerto Rico, a sister publication to HispanicAd.com, announced that it has inked an agreement with San Juan-based Casiano Communications (CCI) whereby it will include a weekly article from the Advertising/Marketing Section of Caribbean Business newsweekly on ADnotas.com, and together offer a unique combined advertising package targeted at top marketing executives in Puerto Rico.
The many sources of Stress and the Hassles of Daily Life.
Older people experience much less stress than any other demographic group
We live in a world with many sources of stress, with many things to do and to worry about. These include the pressures of life at work and at home, problems with money, health, loneliness, children and privacy.
Latino Family Planning practices reveal need for better communication.
Did you know that 54 percent, or about one in two, Latino pregnancies is unplanned?
This rate is higher than for white/non-Hispanic pregnancies. The difference can be attributed to social, cultural and economic factors affecting the family-planning decisions and reproductive health of Latino couples. New research conducted by the National Council of La Raza, with support from Berlex, Inc., sheds light on the sexual and reproductive health among Latino couples in the United States, including a lack of knowledge about contraceptive options.
Hispanics engage in healthy behaviors to manage stress.
A national survey released reveals that Hispanics engage in healthy behaviors to manage stress, such as exercising and seeking support from family and friends, more than the general U.S. population, but that stress is still a major health concern for this group. While Hispanics cite many sources of stress in their lives, the leading source of stress — particularly for Hispanic women — is concern for the health of family members. Similar to others in the United States, money and work are also significant sources of stress for Hispanics.
Hispanics know little about mental illnesses.
A recent survey by the American Psychiatric Association (APA) found a significant lack of knowledge and understanding among Hispanics about the warning signs, causes, and effective treatments for mental illnesses, such as depression. Two in five Hispanics—42 percent—report knowing only a little or almost nothing at all about mental illnesses. But asked whether they would benefit from knowing more about the warning signs of mental illnesses, 84 percent said yes.
A return to minority tax certificates?
According to Inside radio, plenty of speakers at a field hearing on ownership rules decried the lack of minority ownership – and the presumed shutting-out of some important points of view. Veteran producer and Maya Cinemas CEO Moctesuma Esparza made an eloquent plea for the return of tax certificates to encourage sellers to deal with minorities. He says assimilated U.S. Hispanics like himself “are invisible on television” and a change in ownership might help that. Congress killed off a previous minority tax certificate program in the mid-1990s.
Movida sponsors NASCAR’s only minority-owned team.
The Cisneros Group of Companies announced that Movida is sponsoring the FitzBradshaw NASCAR team. Racing NASCAR Busch Series team, Fitz Contreras Racing NASCAR Busch East Series team, and FitzContreras Racing NASCAR Mexico Team.
Willy Chirino spokesperson for Humana.
Michelsen Advertising, Inc. and Eventus joined forces to launch GRAMMY Award winner Willy Chirino as the new spokesperson for Humana’s Florida Hispanic market. Chirino will appear in a series of print, radio and television and outdoor ads promoting Humana’s Medicare Advantage plans beginning in late October.
Alex López Negrete honored by Latin Business Magazine.
Latin Business magazine, a bimonthly publication serving the nation’s Latino business community, has announced Alex López Negrete, Chief Executive Officer and President of Lopez Negrete Communications in Houston, will receive the “Latin Business Marketing Spirit Award” at this year’s annual gala on October 12 in the Gold Room of the historic Millennium Biltmore Hotel in Los Angeles.
Tweens and Teens: do you know the Difference?
They may be small in stature, but they have a huge influence.
No marketer should make the mistake of thinking that there is no difference between tweens and teens. The transition from childhood to adolescence is a big turning point — socially, mentally, physically and emotionally. Just ask any parent with children between the ages of 8 and 14.
