Lápiz announced the launch of a new magazine – Punta. In Spanish, it means point, or the tip of the pencil. Punta is as a channel of expression for Lápiz employees, guest artists and friends of the agency. It contains photo essays, stories, interviews and exclusive contributions from artists worldwide.
Agency
Lápiz President and CEO selected Industry Influential 2006.
Dolores Kunda, president and CEO of Lápiz. Dolores will be honored with the American Advertising Federation and District Two Industry Influential award at the AAF’s Mosaic Awards and Forum luncheon during Advertising Week in New York this year.
*S,C,P,F… relaunches Movida Cellular.
Less than three months after opening its operation in Miami, SCPF, the agency headquartered in Barcelona with offices in Madrid and Lisboa, became Movida Celular’s agency of record in a new business pitch last April.
Verizon Wireless @ GlobalHue New York.
Verizon Wireless has awarded GlobalHue New York as its Hispanic Agency of Record for all creative, national media planning and buying after an agency review.
Veronis Suhler Stevenson Forecast: overall communications spend.
Overall communications spending is on pace to grow at an accelerated rate in 2006, driven by double-digit growth in alternative advertising and marketing strategies, according to exclusive data released by Veronis Suhler Stevenson (VSS).
Total spending on media and communications is expected to rise 7.2 percent in 2006 to $961.90 billion, following a 6.3 percent gain in 2005, posting a compound annual growth rate (CAGR) of 6.6 percent in the 2005-2010 period, reaching $1.236 trillion, according to the Communications Industry Forecast 2006-2010.
Right for the Job?
It happens all too often. You meet with a great candidate for that job opening, he nails the interview, and you hire him on the spot, thrilled to have found your man. (Or woman.) But the honeymoon ends abruptly. In a matter of days you realize you have hired someone totally unsuited for the job. Hoping to cut your losses, you allow him (or her) to stay on, vowing not to repeat your mistake. But as months and years go by, you slowly come to realize that your team is sprinkled with vaguely disappointing new hires—and they’re taking a toll on productivity and morale.
The Independent Hispanic Agency and their thinking by Joe Zubizarreta.
Joe Zubizarreta, COO – Zubi Advertising
The Independent Hispanic Agency and their thinking by Manny Vidal.
Manny Vidal, CEO – The Vidal Partnership
Computer and Internet use by Students.
This report examines the use of computers and the Internet by American children enrolled in nursery school and students in kindergarten through grade 12.
