Agency

During “The Future of Food Retailing” Webinar sponsored by The Food Institute, Willard Bishop revealed that growth rates for six retail formats are not expected to keep pace with inflation. The six types of formats include four grocery retail formats, convenience stores that sell gas, and military outlets.

Daisy Expósito-Ulla, who helped create the largest advertising and marketing agency in the U.S. Hispanic market, has acquired a major stake in CMS/Partners, LLC. CMS, started in May 2005 by Expósito-Ulla’s former colleagues Fernando Fernández and Gloria Constanza, has grown substantially serving a diverse roster of clients. The company will now operate under the name, d expósito & partners.

Carl J. Kravetz – Chairman/Chief Strategic Officer
cruz/kravetz:IDEAS and current President of the Association of Hispanic Advertising Agencies

California, Hawaii, and Florida remain the most popular states that U.S. adults would choose to live in if they could live in any state outside of their own, according to a new Harris Poll. Last year, these states were also ranked as the “Top 3” though in a slightly different order: Hawaii has moved to #2 and Florida has dropped to #3.

José Cancela is at it again, arguing that Spanish will defy the forces of linguistic assimilation and maintain its relevance for generations of U.S. born Hispanics.

According to Inside Radio, the general election is scheduled for November 7 – so that means the 60-day lowest unit charge period begins. Stations must offer their best rate for each daypart to candidates – including those running for federal, state, and local office. Not included is issue advertising or ads bought by political action groups.

The average Verizon Wireless customer from Miami makes and receives more calls than Verizon Wireless customers from any other major U.S. city, according to the first Big City Wireless Use Study by Verizon Wireless, owner and operator of the nation’s most reliable wireless network. The other cities among the top five are Los Angeles, Detroit, El Paso and Las
Vegas.

Macy’s is launching a new advertising campaign for Hispanics this Fall. The campaign’s launch on September 9th comes during the beginning of the traditional Fall season for retailers and coincides with Macy’s addition of 400 new store locations nationwide.