Verizon Wireless has awarded GlobalHue New York as its Hispanic Agency of Record for all creative, national media planning and buying after an agency review.
Agency
Veronis Suhler Stevenson Forecast: overall communications spend.
Overall communications spending is on pace to grow at an accelerated rate in 2006, driven by double-digit growth in alternative advertising and marketing strategies, according to exclusive data released by Veronis Suhler Stevenson (VSS).
Total spending on media and communications is expected to rise 7.2 percent in 2006 to $961.90 billion, following a 6.3 percent gain in 2005, posting a compound annual growth rate (CAGR) of 6.6 percent in the 2005-2010 period, reaching $1.236 trillion, according to the Communications Industry Forecast 2006-2010.
Right for the Job?
It happens all too often. You meet with a great candidate for that job opening, he nails the interview, and you hire him on the spot, thrilled to have found your man. (Or woman.) But the honeymoon ends abruptly. In a matter of days you realize you have hired someone totally unsuited for the job. Hoping to cut your losses, you allow him (or her) to stay on, vowing not to repeat your mistake. But as months and years go by, you slowly come to realize that your team is sprinkled with vaguely disappointing new hires—and they’re taking a toll on productivity and morale.
The Independent Hispanic Agency and their thinking by Joe Zubizarreta.
Joe Zubizarreta, COO – Zubi Advertising
The Independent Hispanic Agency and their thinking by Manny Vidal.
Manny Vidal, CEO – The Vidal Partnership
Computer and Internet use by Students.
This report examines the use of computers and the Internet by American children enrolled in nursery school and students in kindergarten through grade 12.
College students surf back to Campus on a wave of Digital Connections.
Earbuds, laptops, and cell phones are among the constants in the complex portrait of today’s returning college class, heading back to campus with a record number of gadgets enabling perpetual mobile connectivity. These essential tools tether students to a sophisticated, wired campus, where connectedness extends from the dorm room to the classroom; and friends, professors, and troves of digital music are rarely out of touch.
In Memory of Carlos Montemayor.
Carlos Montemayor one of the first Independent Hispanic agency leaders that help build the Hispanic Advertising Industry has passed in San Antonio, Texas. Descansa en Paz.
Last-minute bid to buy Univision?
According to Inside Radio magazine, Univision’s planned sale to a Haim Saban-led group for $36.25 a share is headed to a September 27 vote of the board – and the New York Times reports that a frustrated Grupo Televisa is meeting with allies about an offer that could top $38 a share. Mexican-based Televisa has the burden of crafting a deal that would meet U.S. rules about foreign ownership.
Profiting from Proliferation.
Marketers are struggling to keep up with an explosion of new customer segments, sales and service channels, media, marketing approaches, products, and brands. Many have responded to fragmenting opportunities by bolting on new brands, channels, and marketing programs, but doing so increases costs and complexity while reducing organizational agility.
The Independent Hispanic Agency and their thinking by Alex López Negrete.
Alex López Negrete, President & CEO – Lopez Negrete Communications
The Multicultural Marketing Equation by Florida State University.
In the Spring of 2006 Florida State University under the leadership of Felipe Korzenny, Ph.D. – Professor and Director of the Center for Hispanic Marketing Communication conducted a multicultural online consumer research study with approximately 3000 respondents. About 1000 questionnaires each were completed by Non Hispanic Whites (NHW) and Hispanics (H); and almost 500 each by African Americans (AA) and Asians (A). The main purpose of this study was to assess the degree to which multicultural marketing efforts can aim at cultural commonalities or whether these efforts must be culturally targeted.
The Independent Hispanic Agency and their thinking by Daisy Exposito-Ulla.
Daisy Expósito-Ulla helped create the largest advertising and marketing agency in the U.S. Hispanic market. Her departure from The Bravo Group sent shockwaves through the industry, back in November 2004.
By sheer coincidence, her come-back is auspiciously taking place while our publication is conducting this series of interviews on the issue of The Independent Agency.
From the world of a global holding company, (Y&R/WPP), Expósito-Ulla has now moved into independent territory, along with partners Gloria Constanza, John Ross, Mary Miqueli, Fernando Fernandez and Jorge Ulla, who form d exposito & partners.
Where have all the wages gone?
This study uses household survey data and other sources through June of 2006 to evaluate changes in employment, wages and composition of jobs in the United States and in California.
