Agency

TV advertising of prescription drugs may be prompting more people to visit their doctors rather than substantially increasing sales of advertised drugs, according to research led by the Medical University of South Carolina (MUSC).

America’s pharmaceutical research companies are currently developing 581 medicines to treat diseases that disproportionately affect Hispanic Americans, according to a new report released by the Pharmaceutical Research and Manufacturers of America (PhRMA).

Mediafax announced that an agreement has been completed between Mediafax and comScore Networks whereby Mediafax will make comScore Media Metrix Internet reporting services available to Puerto Rico advertisers, ad agencies and media companies.

Currently there are more than 16 million Hispanics online or 55% of the total U.S. Hispanic population. Of those 16 million, 77% have access to broadband. While online penetration among Hispanics has grown rapidly over the last several years, a new survey, “The AOL Latino 2006 Hispanic Cyberstudy” conducted by Synovate’s Diversity Group, finds that habit and cultural relevancy define Internet usage for Hispanics.

Lápiz announced the launch of a new magazine – Punta. In Spanish, it means point, or the tip of the pencil. Punta is as a channel of expression for Lápiz employees, guest artists and friends of the agency. It contains photo essays, stories, interviews and exclusive contributions from artists worldwide.

Dolores Kunda, president and CEO of Lápiz. Dolores will be honored with the American Advertising Federation and District Two Industry Influential award at the AAF’s Mosaic Awards and Forum luncheon during Advertising Week in New York this year.

Less than three months after opening its operation in Miami, SCPF, the agency headquartered in Barcelona with offices in Madrid and Lisboa, became Movida Celular’s agency of record in a new business pitch last April.