Agency

For all those agency, media and US Hispanic market professionals that enjoyed Victor’s cafe in New York and Miami, we all know that Victor was a true example of fulfilling the real American dream. Having arrived in New York in 1956, Victor introduced the concept of an evening of dining to New York’s upper West side, at a reasonable cost. He introduced America to Cuba’s staple dish of Rice and Beans, which became an immediate favorite with the New York public. He later moved the restaurant, in 1980 to its current address in the heart of the theatre district, where it still stands today at 236 West 52nd Street as a New York landmark.

A Boston MIT professor predicts that the cell phone and the home computer will become integrated. That bodes well for the cell phone as a media measurement device.” said Bob Jordan President of The Media Audit, which along with its world wide research partner, Ipsos, is proposing to use the Smart Cell Phone for electronic radio and multi-media audience measurement in the US.

Starting in September as the country celebrates Latin culture with Hispanic Heritage Month, THE MUSICA FRESCA (Fresh Music) TOUR will showcase bands on the leading edge of modern Latin music fusion.

Televicentro, Telemundo and Univision together presented ‘The Power of television 2006’ seminar last week.

The seminar highlighted media usage pattern in television. We at HispanicAd.com through our sister publication ADnotas.com in Puerto Rico have the presentation for your continued usage and knowledge base expansion.

IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.

Twice a year the Federal Communications Commission (FCC) reports on the status of the high-speed Internet access sector in the US. The FCC defines a high-speed Internet connection as one greater than 200 kilobytes per second in at least one direction.

The July report shows that there were 7.7 million new residential broadband subscribers in 2005, equating to a growth rate of 21.8% from a year earlier. The report reveals there were 4.3 million new ADSL subscribers compared with 3.4 million new cable Internet subscribers.

WingLatino announced that it has been selected as the agency for Goya Foods, the nation’s largest Hispanic-owned food company in the U.S., to develop a major campaign that will be launched both in the US Hispanic and General Markets nationwide.

Consumers typically sign up for cellular service and select a phone made by a cell phone manufacturer. But soon, service providers may start offering their own brand of cell phone. Would consumers select these phones, or want to stay with the brands they know?

The promise of wireless to be an effective and powerful tool for reaching targeted market segments makes it the hottest new medium for advertising and marketing. During the past year, both the U.S. wireless and the consumer brand communities have begun exploring mobile advertising through in-depth focus groups, market trials, and experimentation with different formats.

Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced a tentative agreement on a two-year extension to the Commercials Contracts that cover advertisements appearing on TV, radio, the Internet and new media, that would run through October 29, 2008. The extension agreement must now be ratified by both unions’ joint national board and approved by both union memberships through a joint referendum, as well as approved by the boards of both ANA and AAAA.