E-volution announced the launch of its U.S. capabilities in order to meet the growing demand of the Hispanic audience for internet and technology services.
Agency
Growth in the foreign-born workforce & employment of the native born.
Rapid increases in the foreign-born population at the state level are not associated with negative effects on the employment of native-born workers, according to a study by the Pew Hispanic Center that examines data during the boom years of the 1990s and the downturn and recovery since 2000.
An analysis of the relationship between growth in the foreign-born population and the employment outcomes of native-born workers revealed wide variations across the 50 states and the District of Columbia.
Youth of Brazil, Russia, & U.S. view the Internet as convenient, fun, necessary, safe & social.
Like television for a previous generation, the Internet is quickly becoming the principal mode of information and communication for today’s youth. Young people now turn to the Internet to read the news, chat with their friends, play games, download music, and to shop.
Mendoza Group chosen as US Hispanic Chamber of Commerce Agency for 2006 Philadelphia Convention.
The US Hispanic Chamber of Commerce (USHCC) announced that Mendoza Group, Inc. has been chosen to provide marketing and public relations services in the Philadelphia region for the Chamber’s 27th annual National Convention and Business Expo held in Philadelphia, PA from September 20 – 23, 2006.
REVOLUCIÓN launches national Hispanic anti-meth PSA.
REVOLUCIÓN Hispanic Communications has launched the first national Spanish-language effort to prevent the use of the illicit drug methamphetamine in the Hispanic community. REVOLUCIÓN developed the campaign on a pro bono basis for the Partnership for a Drug-free America and the White House Office of National Drug Control Policy.
SPAM launches Spanish language TV commercial.
Hormel Foods Corporation will launch its first-ever U.S. Spanish-language television commercial for SPAM, its iconic brand of canned luncheon meat. The :30 execution, developed and produced by Hormel’s Hispanic advertising agency of record, The San Jose Group (SJG), will first air on August 14, 2006.
Ricos Products taps Creative Civilization.
Ricos Products Company, Inc. has selected Creative Civilization, based in San Antonio, Texas, as its marketing partner to develop and implement a number of marketing initiatives. The goal of the new marketing alliance is to enhance awareness and increase consumption for the full line of Ricos products, which enjoy market leadership in the southwest and distribution throughout the world.
Los caballeros las prefieren brutas.
Isabella Santo Domingo, in her own captivating wit and real-world charm, empowers women to take charge of their lives; whether it be in the boardroom or the bedroom. To her, feminism is defined by the individual, not by society. A book for men who really want to understand all the intricacies of a woman. A book for women who really want to learn how to deal with men.
The National Latino Council on Alcohol & Tobacco Prevention receives funding.
The National Latino Council on Alcohol and Tobacco Prevention (LCAT) is pleased to announce that it has received a two-year $580,000 grant award from the Centers for Disease Control and Prevention, Office on Smoking and Health (CDC/OSH) . The renewal funding from CDC/OSH will support LCAT’s National Hispanic/Latino Tobacco Prevention and Control Network (NHLTPCN) , which aims to eliminate tobacco use and improve the health of the Latino community.
