Agency

Major corporations in the U.S. have had extensive diversity programs in place for a couple of decades now. Such programs, which can encompass hiring and retention practices, supplier programs, philanthropic efforts including sponsorships and other types of donations, have invariably required substantial corporate resources. While companies understand that diversity efforts are beneficial to their business, corporate image as well as to the communities they serve, such efforts have typically been cost centers.

With total buying power in excess of $400 billion, Asian Americans represent the single most affluent consumer group in the United States, according to Asian Americans in the U.S, a new report from market research publisher Packaged Facts.

Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milk drinks and other beverages announced that it had begun product shipments to Mexico and Puerto Rico.

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime’s “Ugly Betty” and “Desperate Housewives.”

General Mills announced the launch of two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media represent easy, additional inventory to grow and satisfy demand. Indeed, several of the biggest media companies–like Yahoo, MSN, News Corp., IAC and others–are placing big bets on the promise of consumer-generated media as ad vehicles. CGM has arrived as a center of gravity, and advertising is following.

The construction sector comprises establishments primarily engaged in the construction of buildings or engineering projects (e.g., highways and utility systems). The information is presented for metropolitan statistical areas and municipios.