Miller Brewing Company announced that Miller marketer and 15-year beer industry veteran Dave Dixon has been promoted to senior director of Hispanic marketing.
Agency
Parents foresee a dim Economic Future.
According to their folks, kids may have a pretty rough time of it in the future.
National Youth HIV screening & Awareness Campaign.
HALF of all new HIV infections occur in YOUTH. For this reason, Who’s Positive announces OPERATION GET TESTED: Infected, Affected. Real Stories, Real People, a nationwide campaign to humanize HIV; prevent and reduce infection rates among youth; and empower, encourage, and provide an opportunity for youth to be tested for HIV.
Cell Phone stronger than pager-like device for monitoring Radio Listening.
The general population is far more likely to agree to participate in a research study using a cell phone than a pager-like device. That’s the finding of a telephone survey commissioned by The Media Audit/Ipsos via a national study of 1,000 randomly selected adults conducted last week (July 11 to 17) as part of The Media Audit/Ipsos’s bid for the US radio ratings contract.
Firefighters, Doctors & Nurses top list as ‘Most Prestigious Occupations’.
Firefighters, doctors, and nurses are seen as prestigious occupations by U.S. adults, while business executives, stockbrokers and real estate agents are seen at the opposite end of the spectrum when it comes to having prestigious occupations.
Sonria, Usted Esta en Camry-Ality!
Toyota Motor Sales (TMS), U.S.A., Inc., announced a new Hispanic advertising campaign debuting July 31 for the 2007 Toyota Camry that is part “Candid Camera” and part reality TV.
Church’s Chicken exposes ‘Spicy Truth’.
Church’s Chicken asks folks to reveal the truth about their favorite spicy chicken with the announcement of their “Spicy Truth” campaign launched nationwide on July 24th.
The Cartel Group took creative license, using actual testimonials provided through Church’s customer service network in addition to consumer feedback received during product development testing, to develop TV messages touting that “Church’s has the best Spicy Chicken .”
Prescription drug abuse a disturbing trend among Hispanic Youth.
Recent data show that abuse of prescription drugs such as pain-relievers and stimulants is a disturbing trend among Hispanic youth, and parents are not aware of the dangers. The Deputy Drug Czar, Hispanic community leaders, and experts announced efforts to raise parent awareness in the Hispanic community and combat this troubling trend.
Verizon new marketing campaigns aimed at U.S. Hispanic Consumers.
Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orcí & Asociados.
Frutézia ‘Manicurates’ a traveling exhibit of creative Nail Art Designs.
Frutézia, a low alcohol white wine beverage, announced the Fresh Style at Your Fingertips exhibition, a showcase of original designs by some of today’s most talented nail artists. With more women trading in the traditional French manicure for colorful nail art designs, beautiful airbrushed treatments and other 3-D creations, fingernails have become the latest fashion accessory to help women express their individuality and personal style.
Univision deal must close by August 26, 2007.
According to Radio Business Reports, that’s the furthest extension provided for in the sale documents now filed with the SEC for Haim Saban’s Umbrella Acquisition to close its purchase of Univision Communications. Among other details, Saban’s group has to pay Univision a half billion if it can’t get the regulatory approvals necessary to close the deal. Meanwhile, the filing confirms that Univision will have to pay Saban’s group a 300 million break-up fee should Televisa or anyone else come up with a new offer to beat the 13.7 billion bid that was accepted.
