Americans love their electronics. More than 50% of respondents to a poll conducted by Roper for Pioneer Electronics say they plan to upgrade their home and mobile gadgets this summer.
Before they hit the store, though, 90.2% will research products on the Internet, according to another survey, this from online magazine Home Electronics Journal and BIGresearch, a Worthington, Ohio-based research company.
Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.
Last Thursday, when the announcement was made that Gary Bassell would no longer lead The Bravo Group, a strange chapter finally came to an end. The news, delivered at an impromptu meeting in Manhattan, was not exactly unexpected, though.
According to Advertising Age, Coors Brewing Co. Chairman — and beer pitchman — Pete Coors was arrested for driving under the influence of alcohol.
Latinos are feeling more discriminated against, politically energized and unified following the immigration policy debate and the pro-immigration marches this spring, according to the 2006 National Survey of Latinos conducted by the Pew Hispanic Center.
The following discussion is based primarily on the analysis of the public use micro-data sample (PUMS), which is prepared from the responses to the 2004 American Community Survey.
We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010.
Hispanics now outnumber African- and Asian-Americans in 26 of the 50 states, according to a Tomás Rivera Policy Institute (TRPI) analysis of the 2004 census. While California and Texas still possess more than 50 percent of the nation’s Hispanic population, southern states from North Carolina to Arkansas have seen phenomenal Hispanic population growth.
The Bravo Group announced today that Eddie Gonzalez has been named Chairman and CEO of The Bravo Group, in addition to his responsibilities as CEO of Y&R Latin America. He succeeds Gary Bassell, who is leaving to pursue other interests.
Eddie Gonzalez Chairman and CEO of Y&R Latin America called an impromptu meeting in the New York offices of the Bravo Group to tell the staffers that Gary Bassell will no longer function as the Chairman and CEO of the Bravo Group.
Could Daisy Exposito-Ulla be coming back?
Stay tuned ………………………….
New research presented at the National Council of La Raza Annual Conference reveals barriers to good sexual and reproductive health among Latino couples in the US. These barriers include inadequate education, lack of insurance, limited access to health care and cultural barriers.(1) One consequence is that some Latina women resort to family planning without their partner’s knowledge and feel the entire family planning process rests solely on them.
