The Association of Sales and Marketing Executives of Puerto Rico (SME) and their Internet Committee commissioned a study on ‘C-Level Executives’ in Puerto Rico.
The purpose of the study is to better understand ‘C-Level Executives’ in Puerto Rico and their use of technology, along with their choices for their business news and information.
According to PRWeek, , following the June 5 dismissal of a contractual fraud lawsuit filed by former contractor GMMB, Los Angeles based Durazo Communications has officially closed its doors.
The Hispanic Alliance for Career Enhancement (HACE) released the results of its 2006 Latino Professional Pulse Survey. The results of the survey “Making a Difference: Attitudes and Characteristics of Today’s Latino Professionals,” depict a population that is highly educated, fully bilingual, in almost all cases legally authorized to work, and with a family structure similar to the non-Hispanic white U.S. population.
One of the largest accounts for the US Hispanic Markets is under deliberation. It has people sitting on the wire and soon it will be known who will walk away WIRE-less.
Los Angeles based Grupo Gallegos has been awarded the Hispanic AOR assignment by Foster Farms. The account was previously handled by The Bravo Group.
Telemundo Station Group has partnered with Toyota Motor Sales, USA to launch the automotive manufacturer’s new four-door and three-door lift-back Yaris models. The promotional campaign, featuring music sensation Ozomatli, is currently airing exclusively on Telemundo stations in Los Angeles, New York, Miami, Chicago, Phoenix, and San Diego, and is scheduled to run through July 2, 2006.
What business does AHAA have in entering the immigration debate? Our business. Hispanics comprise a large majority of the nearly 12 million undocumented immigrants in this country and while the arguments have raged politically and emotionally regarding the negative economic impact of this population segment, few have considered the power of this market as consumers.
Total U.S. advertising spending is expected to increase 4.9 percent in 2006 to $150.3 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This is a downward revision from the company’s prior forecast of 5.4 percent growth issued in January.
Zimmerman, the Miami/Fort Lauderdale agency that recently enlisted the local Nissan franchisees´business for Hispanic, has added more fun to its roster by winning the Six Flags account to service all its amusements parks and business.
The National Association of People with AIDS (NAPWA) announces a new roster of celebrity ambassadors – Salma Hayek, Dennis Haysbert, Nick Cannon, Laura Ceron, Judy Tenuta, and Cristina Saralegui – to urge Americans at risk for HIV to get tested and get their results on June 27th — the 12th Annual National HIV Testing Day (www.hivtest.org) and the 25th anniversary year of the first diagnosis of HIV / AIDS.
With paint rollers in hand and plenty of elbow grease to spare, thirty teenagers from local community centers pitched in to help beautify the Vermont Ave. headquarters of another youth-serving organization during the annual L.A. Works volunteer day, held Saturday, June 3. The event was sponsored in part by the Majestic Realty Foundation.
