Agency

In the Hispanic advertising and media business, there are several high-profile accounts that exemplify major brand and services categories. Walmart is on of these brands that is considered a ‘Hispanic Blue Chip’ agency account.

Walmart is opening up their entire advertising supplier list to reviewed, mainstream and multicultural. Houston based Lopez Negrete Communications has held the account for many years and has been invited to the review. Chicago based E. Morris Communications is also invited back to defend their portion of the African-American account,(we had previously reported that Global Hue was handling the Walmart African American portion and was in the review, we stand corrected.

According to BIGresearch’s June Consumer Intentions and Actions Survey (CIA), consumers are making difficult choices to offset the rising cost of driving. When asked if fluctuating gas prices have impacted their spending, 75.3% of nearly 7,500 respondents agreed. While that may come as no surprise, the survey results raise a major red flag for business and retail.

Accentmarketing developed English and Spanish language television spots titled “Clones” for the U.S. Navy.

Hispanics in the U.S. watch Spanish-language TV, right?

Wrong!

In a new survey, twice as many Hispanics said they prefer to watch in English and Spanish equally than those who said they prefer to watch in either language alone, regardless of whether they were raised in the U.S. or abroad.

Novamex, the marketer of fruit flavored drinks imported from Mexico and other packaged goods, introduced its new Hispanic advertising for Sidral Mundet with a focus on the brand’s more than 100 years of tradition and quality in Mexico.

Over 26 million Hispanic adults are watching TV in an average week in the U.S. Virtually all Hispanics watch prime time TV (91% of Hispanic males and 93% of Hispanic females). Hispanic females are more likely than Hispanic males to watch morning and daytime hours. Daytime soaps account for twice as much of Hispanic females time spent viewing when compared to non-Hispanic females’ viewing (11% vs. 5%).

Univision Communications’ pending sale has been a see-saw ride over the last couple of days. Who’s in, who’s out, to low, not enough, etc., etc. as reported by all the other trade journals stumbling over themselves and they still cannot give a clear picture of the real-deal. Calma …. it has yet to shake-out.

According to The Harris Poll, approximately 33 million or 15 percent of all U.S. adults, admit that they were a victim of domestic violence. Furthermore, six in 10 adults claim that they know someone personally who has experienced domestic violence.

A majority of U.S. adults think domestic violence is a serious problem facing this country, according to a new Harris Poll. Furthermore, majorities of U.S. adults broadly recognize some of the major identifying characteristics of domestic violence. Finally, many U.S. adults feel that certain services should be provided to domestic violence victims and their children.

Arbitron has been hit by a double-whammy in its push to introduce a new radio audience measurement service based on its storied portable people meter system. The media industry’s self-regulatory research authority, the Media Rating Council, refused to accredit the system, and a radio industry task force evaluating proposals for new audience ratings services rejected Arbitron’s preliminary proposal as being too superficial on some crucial areas.