Agency

The large majority of Latino immigrants consider the events of this past May first, called the “Great American Stop” or “A Day Without an Immigrant”, which included an economic boycott, rallies and people not assisting work or school, a success, according to a survey released by Garcia Research Associates.

As the Hispanic community evolves in its tastes and preferences, they are also emerging as a leading wine consumer group. In fact, wine consumption among Hispanics is increasing more than any other ethnic group. According to a survey conducted by Wine Market Council, 31 percent of Hispanic wine drinkers are consuming more wine now than they were during the last few years, while only 11 percent of Caucasians say the same.

This summer, Verizon Wireless will present Shakira’s “Oral Fixation” North American tour. By leveraging wireless technology fans will have the opportunity to enjoy a unique concert experience. The “Oral Fixation” North American tour begins on August 9 at the Don Haskins Center in El Paso, TX and culminates on September 25 with a performance at the Dodge Arena in McCallen, TX.

About 1-in-every-3 U.S. residents was part of a group other than single-race non-Hispanic white — according to national estimates by race, Hispanic origin and age released today by the U.S. Census Bureau. In 2005, the nation’s minority population totaled 98 million, or 33 percent, of the country’s total of 296.4 million.

Washington Mutual kicked off a Hispanic advertising campaign to support its highly successful new WaMu Free Checking product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record.

It’s one of those eternal no-win questions — “does my butt look big?” Finally, men and women have guidelines on how to answer that question, as nearly 4,000 people nationwide presented their most memorable responses in the Assets in America Survey. Eye-opening findings also revealed which celebrities define the ideals of what is most physically attractive in our society and what assets both genders are really checking out on each other.

Every year, Harris Interactive measures the public’s perceptions of approximately 20 industries. Specifically, we ask people to say if they think each industry is generally doing a good or a bad job of serving their consumers. It is clear that answers to this question reflect not just the specific wording, but many general public feelings about the different industries. If people feel good about an industry, they tend to say it is doing a good job of serving its consumers and vice versa.

English is a minority language–at least in the blogosphere. For advertisers interested in non-English contextual advertising, this might be good news. For non-English advertisers, it might also be old news, so I apologize if you’ve heard this before.

Executives see innovation and the free flow of information as the primary drivers of ever-faster change in the business world, according to a McKinsey survey.

NBC Universal Television Group and Telemundo announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yahoo! Telemundo. Further asset integration will be rolled out in phases over the coming months and the properties will grow into one Yahoo! Telemundo. The announcement was made by Don Browne, president, Telemundo and Randy Falco, chief operating officer, NBC Universal Television Group.

Church’s Chicken is clearly a Texas favorite according to the Atlanta-based quick-service chain, as the state leads the domestic restaurant system in sales.