comScore Networks announced the launch of comScore World Metrix. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the global Internet population. In launching comScore World Metrix, the company announced that 694 million people, age 15 +, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group. This number marks the first worldwide universe estimate based on a consistent methodology across all countries.
Agency
Hispanic Community speaks out for Health Coverage during ‘Cover the Uninsured Week’.
More than 1,000 events will be held across the nation this week to help millions of Hispanics who do not have health care coverage. The activities are planned as part of Cover the Uninsured Week, a nonpartisan, nationwide effort to urge U.S. leaders to make health coverage for Americans a top priority. Organizations representing Hispanics are actively involved in the effort.
Wal-Mart’s in review … Lopez Negrete Communications to defend.
According to Advertising Age, the review of Wal-Mart’s $578 million account announced earlier this week includes the multicultural business, said Julie Roehm, Wal-Mart’s senior VP-marketing communications.
AHAA Issues Official Position on Nielsen Television Index (NTI)
The Association of Hispanic Advertising Agencies (AHAA), representing 85 member agencies and more than 90 percent of the approximately $5 billion spent on advertising to the US Hispanic market, enthusiastically endorses NTI and congratulates Nielsen and our network partners Univision, Telemundo and TV Azteca for moving in this direction; however, AHAA does not support the use of NTI in the 2006 upfront advertising buying season.
