According to Advertising Age, fifteen of the top 25 U.S. Hispanic ad agencies experienced double-digit growth in 2005, and nine of those agencies grew by more than 20%, measured by gross income in Advertising Age’s annual Agency Report published May 1.
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Blue collar workforce changing: 35% Female, 22% Hispanic.
The participation of females and Hispanics in the blue collar workforce is increasing dramatically in the metropolitan markets surveyed regularly by The Media Audit.
Unilever uncovers Hispanic shopper insights.
Viewed for the first time through a behavioral lens, the study entitled “Winning the Hispanic Shopping Trip,” examined the actual Hispanic shopper’s activities, reviewing more than 3,600 diaries and store receipts. This is a radical departure from the traditional methodology of “Q&A” techniques as the diaries and receipts serve to further verify consumer responses to questionnaires. This study provides retailers with real practical in-store solutions to meet the Hispanic shopper’s needs and expectations.
Oh, when Los Imigrantes go marching on …
If a beautiful woman walked by a construction site on May 1st, she heard no whistles; no one showed up to work that morning.
I was commissioned by one of my clients to gather footage, shoot photos and record opinions of as many marching immigrants as I could. I was mentally prepared to get there, cover the project and hopefully still make it to the gym! In fact, I was ready for the expected: angry immigrants and union leaders declaring their resentments, screaming their hatred.
Cut down wasted time in meetings: management solutions for marketers.
The average marketer spends over a day’s worth of time in wasted meeting time every month – more than two weeks worth of time for a ten person marketing team. That time could be better spent elsewhere.
‘Silo’ media measurement will end and will be replaced with Multi-Media Measurement.
Attending the National Association of Broadcasters convention in Las Vegas, Bob Jordan, President of The Media Audit, predicted that single media measurement will be a thing of the past. Jordan made the comment as two media industries, radio and outdoor, contemplate their measurement future.
Hispanics in the Workplace: Building Meaningful Diversity.
This report by Theresa Sullivan Barger explores current conditions and anticipated changes in both the overall Hispanic community and the Mexican, Central and South American, Puerto Rican, Cuban, and other Hispanic populations.
Consumer Confidence Index Improves Further in April.
The Conference Board Consumer Confidence Index, which had increased in March, improved further in April. The Index now stands at 109.6 (1985=100), up from 107.5 in March. This is the highest level since May 2002 (110.3).
